MLS will provide information professionals in
all types of libraries with specific ideas for marketing
their services. You'll find numerous suggestions for
planning programs, making money, increasing business,
and proving your value to your administrator.
In today's economic climate, with costs rising and profits dwindling, it has
become especially challenging for many organizations to turn a profit. Competition
in the marketplace is increasing the demand for information, while the budgets
for information centers are decreasing. The library and information sectors have
to escalate their fight for every budget dollar, and some struggle to justify
their very existence. That's what makes the MLS:
Marketing Library Services newsletter so valuable.