Streaming Media CA Conference & Exhibition Secures Over
100 Leading Speakers and Presenters for Upcoming October Show
September 17, 2003, Medford, New Jersey—Information
Today, Inc. (ITI) announced today the conference agenda
and speaker lineup for the Streaming Media CA conference
and exhibition. The event, formerly called Streaming Media
West, will be held October 14-16, 2003 at the Santa Clara
Convention Center in Santa Clara, California.
The conference includes 25 individual round-table sessions covering six
track themes including building relationships with rich media, streaming
media how-to, implementation and ROI, inside the streaming media industry,
streaming media for executives, and the future of streaming technology. Speakers
include more than100 executives who are developing and implementing streaming
media in the enterprise, media, and distance learning industries from companies
such as Aberdeen Group, Accordent, Applied Materials, Inc., AT&T, Avacast,
Bank of America, Cable & Wireless, California State University, Cedar
Valley College, Cisco Systems Inc., CNBC Dow Jones Business Video, CNET Networks
Inc., Custom Building Products, Harvard Business School, Isilon Systems,
Keynote Systems, Kontiki, Inc., Lightningcast, Limelight Networks, Live365.com,
Lycos Music, Macromedia, Mirror Image Internet Inc., MUSICMATCH, Inc., MusicNet,
Network Appliance, Nielsen//NetRatings, ON24, Inc., Optibase Inc., PlaceWare,
Premiere Radio Networks, PRISMIQ, SAVVIS Communications, Sawyer Media Systems,
Shareholder.com, Showtime Networks , SimpleDevices, Speedera Networks Inc.,
State Farm Insurance, Telestream, Inc., The FeedRoom, The Yankee Group, thePlatform,
Turner Broadcasting, TV Land Online, VBrick Systems, Virage, VitalStream,
Inc., Webcast Wire and
WebEx, to name a few. The full list of conference session subjects, descriptions,
and participating speakers can be found online at www.streamingmedia.com/ca/program.
The West Coast show also highlights case study presentations showcasing
real-world deployments of streaming media technology. Some of these case
study presentations include:
• Real Numbers for Streaming and Digital Media (Case Study: Aberdeen Group
and Streaming Media Inc. results of an extensive 3,400 end-user study on
streaming and digital media)
• Streaming Media on the Community College Network: An Implementer's Story.
Challenges and Successes, from Concept to Deployment (Case Study: Cedar Valley
College, Lancaster, TX)
• Increasing Brand Awareness Through Opt- in Webcasts (Case Study:
C/NET Networks)
The conference features two leading keynote speakers who
are industry practitioners
sharing their organizations’ implementation of streaming media technology.
On Tuesday Oct 15th, Rob Adler, President of CCBN, gives a keynote entitled "Webcasting:
Rules of the Road" that addresses how Webcasting is quickly becoming
the tool of choice for communicating with mass audiences. On Wednesday Oct
16th, Scott Moore, general manager MSN News & Information and president
of MSNBC.com, presents a keynote entitled " Breaking News: The Impact
of Rich Media Content" that will examine how the use of rich media
content as a news source is approaching, and sometimes surpassing, the
use of traditional
media. Other learning opportunities at Streaming Media CA include three pre-conference
workshops, which are included with all full-conference registrations. These
individual workshops teach the basics of streaming media production and also
explore the business values of integrating streaming media solutions within
the enterprise. Full pre-conference session details can be found online at
www.streamingmedia.com/ca/workshops.asp.
In addition to the conference programming, Streaming Media CA will include
a cutting-edge exhibition setting, giving attendees the opportunity to explore
new products and services first hand.
Registration Information
For more information, including how to register for Streaming Media CA 2003,
please contact ITI at (800) 300-9868 [outside the U.S. call (609) 654-6266],
e-mail custserv@infotoday.com, or visit us on the Web at www.streamingmedia.com/ca.
For exhibiting or sponsorship information, please contact Michael Putnam
at (800) 248-8466 x529 or e-mail michael@streamingmedia.com
About Streaming Media, Inc.
Streaming Media, Inc. is a diversified media company serving and educating
the streaming media industry and community. Originally founded in 1998,
the company was sold by Penton Media to Information Today, Inc. in December
of 2002. The business consists of three core areas: streamingmedia.com,
exhibitions and conferences, and research and publications. Led by a team
of recognized industry experts, Streaming Media, Inc. is dedicated to providing
industry professionals and corporations utilizing digital media technology
with global real-time news, resources, and services through editorial,
discussion lists, feature articles, and much more.
About Information Today, Inc.
Information Today, Inc. is a leading publisher and conference organizer in
the information and knowledge management industries. The company is widely
known as the publisher of premier information and knowledge management
titles such as Information Today, Searcher, ONLINE, Computers in Libraries,
EContent, CRM, and KMWorld, among others, as well as the organizer of conferences
and exhibitions such as InfoToday, KMWorld & Intranets, Internet Librarian,
and Computers in Libraries.
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