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 I thought I’d be more sad when writing about the closure of my beloved Marketing Library Services newsletter. But I feel very positive about this change and about the future of MLS content.
Hopefully, you’ve already read the big news above, that this is the last issue of MLS as we’ve known it for the past 37 years. I’m thrilled that library marketing has grown so much since I became editor in 1994 and that it’s kept up with the times. Now that so much marketing work is electronic, it makes sense to join up with Computers in Libraries magazine. In fact, joining CIL feels a bit like coming home to me, since I was an editor at that magazine from 1995 through 2007.
But I did want to bid an official farewell to this newsletter version of MLS, and what better way than to hear from its main contributors? My previous columnists graciously agreed to write a little about how they’ve seen changes in marketing over the years, so please enjoy their retrospectives—and some old-timey photos.
In addition to writing the new Marketing Library Services section for CIL, I’m going to continue my other work. I’ll still be presenting lots of webinars and doing some marketing consulting under the name of my own small business, Libraries Are Essential (https://LibrariesAreEssential.com). I’ve recently created a short online course, Library Marketing Made Easy, which is available via Niche Academy and Novare Library Services (https://NovareLibrary.com/product/library-marketing-made-easy). And I’m working for Library Strategies (https://www.LibraryStrategiesConsulting.org), handling the surveys, focus groups, and interviews necessary to write strategic plans for libraries across the U.S. So in case you think I’m retiring … nope. There’s more work to do! |
