Information Today, Inc. Corporate Site KMWorld CRM Media Streaming Media Faulkner Speech Technology Unisphere/DBTA
Other ITI Websites
American Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Research

For commercial reprints or PDFs contact Lauri Weiss-Rimler (lwrimler@infotoday.com)

Magazines > Marketing Library Services > July/August 2019

Back Index Forward
MLS - Marketing Library Services
Vol. 33 No. 4 — July/August 2019
Dempsey Marks 25 Years of Editing MLS
by Kathy Dempsey

Megan Oakleaf

May 3, 2019, marked 25 years since I began working as editor of Marketing Library Services. That’s a big anniversary!

Back in the early 1990s, “library marketing” was barely a recognized phrase. Most librarians didn’t have to do much marketing, but the advent of the internet changed all that. As more people got online access, they began believing that “everything is on the internet, for free!” That meant information experts needed to learn how to publicize their services and benefits, pronto. And MLS was there to help, sharing examples of effective marketing for others to learn from.

A lot has changed over the past quarter century. I used to have trouble finding a book to review in every issue; then there was a glut of marketing-related titles to choose from; now the number has leveled off. Regarding the amount of news and the number of awards, I’ve watched the industry go from famine to feast. Today, I feel as if marketing is on our minds more than ever, and that’s a good (and very necessary) thing.

I’ve written a substantial blog post on the changes I’ve seen in the field; it’s on The M Word at http://bit.ly/MLS-25-MWord.

Kathy Dempsey has been editor of Marketing Library Services for 25 years. Her email addresses are kdempsey@infotoday.com and Kathy@LibrariesAreEssential.com.
       Back to top