Volume 
                        17, Number 1  January/February 2003  
                        Marketing Library Services   
                                                A "How-To" Marketing
                                                Tool Written Specifically for
                        Librarians! | 
                     
                  
                    
                      
                        | In This Issue | 
                         
                      
                        | Cover Story
                             For the Best Library Marketing, Get Your
                                Whole Staff on Board 
                         | 
                        Page 1 | 
                       
                      
                        | 
                           Customer-Based Marketing
                           Understand Census Data to Improve Your Library's
                              Marketing 
                         | 
                        Page 3 | 
                       
                      
                        | 
                           Ideas For Action
                           March/April 
                         | 
                        Page 6 | 
                       
                      
                        
                           Book Review 
                           Running a Successful Library Card Campaign: A
                            How-To-Do-It Manual
                         | 
                        Page 7 | 
                       
                      
                        | In The News | 
                        Page 8 | 
                       
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