Across libraries, patrons increasingly turn to automated recommendations systems. Many of these systems are from companies like Amazon that are driven by commercial considerations, not library values, and know nothing about library collections. Spalding surveys readers advisory services, from companies such as Novelist, Chilifresh, LibraryThing and Bibliocommons, and provides some insights on personal recommendation services and whether libraries can satisfy demand. Stanton discusses the Game of Books, a national effort to use technology, the written word, and our human connections to inspire and engage readers in a way that's never before been possible. Powered by the Book Genome Project and being built in collaboration with librarians, writers, teachers, and readers, the game rewards readers for completing literary “Journeys” – earning badges by reading books that have rare and unique themes. Hear how you can use it to promote reading!