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Conferences > Computers in Libraries 2012
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March 21 - 23, 2012
Hilton Washington
Washington, DC
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PresentationsConference BlogInternet@Schools

W25 Optimizing Your Website: Better Metadata = Better Marketing

Saturday, March 24, 2012
9:00 AM 12:00 PM
, Editor, Marketing Library Services newsletter and Owner, Libraries Are Essential consultancy
, Technical Support Manager, Information Technology, Information Today

Join our marketing maven and website guru as they team up to cover a mixture of marketing techniques and technical tactics that will help your website rank higher in search results lists. The best way to keep your pages and services in front of patrons is to make individual elements of your site easy for patrons to share. Metadata and social markup still matter for basic SEO (search engine optimization), but the wave of the future is the Open Graph protocol and, which make each element of your site easier to find and easier to share. It can help your organization piggyback its marketing efforts on searchers own normal inclination to share their online "finds" with their friends. This fun team provides lots of tips, practical techniques, and more for engaging your community through a high-functioning, inviting website.While an understanding of HTML will be a big help for attendees, it is not strictly required.

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