Our first presentation begins by demonstrating how strategic planning and project management go hand-in-hand to ensure success for social media initiatives. Topics include: writing a flexible social media plan that meets the needs of both users and staff, communicating change, balancing projects, and using free or low-cost assessments to make user-centered decisions. The second presentation presents how information solution providers like SWETS are working with Brandeis University to offer new products to combine quantitative tools, such as COUNTER compliant usage statistics with cost, cost per use, combined with qualitative tools and impact factors, to give information specialists evidence-based decision-making tools to evaluate their collections.