Information Today, Inc. Corporate Site KMWorld CRM Media Streaming Media Faulkner Speech Technology Unisphere/DBTA
Other ITI Websites
American Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM EContentMag Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Library Resource Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Research

Conferences > Computers in Libraries 2012
Back Index Forward
March 21 - 23, 2012
Hilton Washington
Washington, DC
Final ProgramSpeakersExhibitors
PresentationsConference BlogInternet@Schools

B304 Target Marketing with GIS

Friday, March 23, 2012
2:45 PM 3:30 PM
, Communications & Marketing Director, Topeka and Shawnee County Public Library

The Topeka and Shawnee County Public Library has been using geographic information systems (GIS) mapping and market segmentation for strategic planning and marketing since 2007. This library is gaining new customers using data, not perception, to make decisions and allocate resources. Learn about their strategies, implementation and see how you can use their roadmap to build a data driven direct strategy in your area.

       Back to top
Connect with CIL

Platinum Sponsor

Gold Sponsors

Learning Partner

Media Sponsors

Internet@Schools Magazine

Networking Reception Sponsor