Andrea Kravetz joined Elsevier in May 2001 as the Vice President of the User Centered Design Department (UCD. The UCD team is a global team with members located in six countries. Under Andrea’s leadership members of the UCD team have been involved in all major electronic product releases for Elsevier. The team insures products are customer focused and usable. In 2000 Andrea was employed as a Vice President of Professional Services at Invisible Worlds located in San Francisco, CA. Invisible Worlds created protocols for the transport of metadata and was founded by Marshall Rose a pioneer in creating internet protocols. Prior to joining Elsevier, Andrea was employed at LexisNexis, (a Reed Elsevier company) in Dayton, Ohio. She worked in a variety of departments at LexisNexis including Data Development, Large Law Firm Marketing. She was also the product manager for two award winning LexisNexis products Lexcite and Freestyle Natural Language Search. In addition, she was responsible for data enhancements including Company Dossier and Nexis News indexing taxonomy projects. Andrea is a licensed lawyer and practiced law in Ohio for several years before joining Reed Elsevier.