If you’re a casual user of Google Analytics, you know that you’re only tapping the surface of what this tool can do to help you build a better website for your users. If you want to go beyond the out-of-the-box measures and unlock some of the advanced features and customizations available, then this interactive workshop is for you. Topics covered include: goals and funnels, events and alerts, tracking non-HTML files, using filters, tracking outbound links, excluding your internal traffic, and more. This workshop assumes some familiarity with the basics of Google Analytics. To get the most out of the workshop, be sure to bring login information for your analytics account and a laptop or tablet so you can try some of these functions yourself!