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March 21 - 23, 2012
Hilton Washington
Washington, DC
W23 – Analyzing Website Usage with Google AnalyticsSaturday, March 24, 2012 9:00 AM – 12:00 PM This interactive workshop introduces Google Analytics, a powerful, easy-to-use, and free website usage measurement tool. Participants learn how to set up, collect, monitor, and intelligently analyze their website usage data to better understand their users and their sites. Users will leave the session ready to implement Google Analytics on their library site and to make use of its powerful visualizations to make informed decisions about their site structure and content.
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