The web has matured, social media is burgeoning, content management is in flux, and the marketplace is changing faster than ever. What do these trends suggest to digital librarians? Opportunity! Libraries can now craft effective digital publishing programs that go beyond the libraries’ own content to include host organizations and partners as clients. Huwe profiles two special libraries located at UC–Berkeley, the Institute for Governmental Studies and Institute for Research on Labor and Employment Libraries, which assumed responsibility for their parent organizations’ full range of digital publishing. He discusses the challenges and potential of adding the role of digital publisher to the library’s portfolio, and shares three forecasts on emerging trends that are shaping the universities of the future—and the mandates for libraries that are involved in digital content creation.