Information Today, Inc. Corporate Site KMWorld CRM Media Streaming Media Faulkner Speech Technology DBTA/Unisphere
Other ITI Websites
American Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Research

For commercial reprints or PDFs contact David Panara (
Periodicals > Link-Up Digital
Back Forward

Ambient Awareness—Or, How Connected Do You Want to Be?

Bookmark and Share
Link-Up Digital

There's always been a generation gap, more or less, with the younger generation trying to improve on former generations. Seeing things differently and trying new solutions to old problems are the agents of progress.

Today's generation gap manifests itself perhaps most with digital social networking. Unlike in the '60s when those younger than 30 couldn't trust the older generation about politics, lifestyles, and other issues, today's young people are more likely to heavily use digital social networks, whereas those older are less likely.

Whether the digital device used for social networking is a cell phone, an MP3 player, or a personal computer connected to such web-based social networking services such as MySpace ( and Facebook (, the imperative is to stay connected. Social scientists call it "ambient awareness."

It can get taken to an absurd extreme when, for instance, you're waiting in line as an 18-year-old clerk yaks to his buddy on his cell phone, or texts him using his iPod, about the moron he waited on just before you, perhaps prompting the same annoyance in you and for the same reason as that experienced by the previous customer.

Are other people really interested in the mundane minute-by-minute minutiae of your existence? Apparently, judging by the popularity of such newer offerings as Twitter (, which promotes itself as a "microblogging" service where you can stay "hyper-connected" to your friends.

People use Twitter, a free ad-supported service, by sending and receiving short text messages (140 words or less), via a PC or cell phone, about what they're doing. It even includes the question "What are you doing?" after its name in the title line of its website. As of this writing more than 2 million people have signed up to use Twitter to broadcast, you guessed it, what they're doing.

The absurdity, or fun, of spending your time this way gets hotly debated online, as does just about everything else. The sometimes nonverbal context of the debate relates to age, with many older folks regarding digital social networking as narcissistic and many younger folks contending their elders just don't get it.

The fact is that new techniques have always been adopted more readily by young people. Computerphobia has been around since the inception of computers, and it afflicts those who came of age using typewriters and slide rules much more than those weaned on PCs.

The adage about old dogs is partially true here. Older folks tend to get complacent, finding what works and sticking to it, which can sometimes land them in a rut. Young people, with minds more malleable, have an easier time learning new ways. Trying out the new, however, takes not only intellectual curiosity but also time, which younger people typically have more of than those with jobs, families to support, and other responsibilities.

Still, even with people pressed for time, digital social networks can be useful. Many people, both young and mature, have reported using these services to find jobs, an online extension of and an improvement to traditional networking using the phone, the mail, and a visit. Those who frequently travel for their jobs or are self-employed use digital social networks as a weapon against solitude.

Just as with other forms of online communication, digital social networking can be a good way to get consumer advice when making a purchase and to point you in the right direction or to provide support when confronting a health problem.

No matter your age, social networking works best socially when it brings people together in real life. It can be a great way, for instance, to quickly organize a social event among your friends, from a dinner party to a meeting at a local club.

Despite its reliance on cutting-edge technology, digital social networking can take you back in time, adding a small-town flavor to your life, where your circle knows everything about everybody, for better or worse. Frequently updating others on what you're up to can also increase your self-awareness, helping you take stock and make better choices in the future.

As with many things, balance here is key. Digital social networks used judiciously can improve the quality of life. But they shouldn't replace face-to-face time-contact of the genuine kind. One of the negative consequences of the computer revolution is the digital shut-in.

In Isaac Asimov's 1957 novel The Naked Sun, people avoid personal contact in the flesh and relate to one another through holographic projection. That's one computer-aided future best relegated to science fiction.

Reid Goldsborough is a syndicated columnist and author of the book Straight Talk About the Information Superhighway. He can be reached at or

       Back to top