This session looks at the strengths, scalability, and flexibility of WordPress for library applications. Haefele describes how UNC Libraries selected and implemented WordPress as a content management system for their large university library website. Take a look at the power, ease of use, and customization offered by WordPress as well as tips on supporting a complex site.With years of experience using WordPress to power his business blog, a website designed to help business researchers at his institution, Boeninger demonstrates why he prefers WordPress as an alternative to commercial applications such as Libguides and showcases plugins, taxonomies, and techniques for organizing and promoting library research guide content.