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Information Today, Inc. Unveils Listing Campaign for Directory of the Independent Information Industry
Information entrepreneurs and consultants invited to submit their business profile for Information Services Market Place: The World Directory of Independent Information Professionals

February 16, 2005 Medford, New Jersey — Information Today, Inc. (ITI) announces the launch of a listing campaign for Information Services Market Place (ISMP): The World Directory of Independent Information Professionals. In development throughout 2004, ISMP is designed to serve as the comprehensive international directory of individuals and firms in this fast-growing segment of the information industry.

Independent information professionals, consultants, and companies in the industry can submit information for their free listing by visiting www.ismp.info and completing the online form. Each entry will feature an overview of the business and complete contact details. In addition, a variety of logo and advertising placement options will be available to those who wish to enhance their basic entry.

“Information Today has long recognized the impact of independent information professionals in our industry, delivering vital information to decision makers every day and shaping their clients’ use of the Internet,” said Tom Hogan, Sr., President of ITI. “Now we invite these innovators and entrepreneurs to join us in creating an exciting new resource for the marketplace with a listing in ISMP.”

ISMP will be the first resource to track the profession on a global scale. “Since we announced the launch and began our market research, we have been flooded with inquiries for listings from all corners of the world,” said Suzanne Sabroski, editor of ISMP. “We are very excited to begin the data-collection

process and look forward to shaping this product for publication. ISMP stands ready to raise awareness of the value of independent information professionals in the global community.”

To present a complete overview of the independent information profession, vendors and professional associations servicing the industry will also be invited to participate. As a comprehensive directory, ISMP promises to become an essential reference in the new Information Economy as a networking tool among end-users. Scheduled for release in late 2005, it will be published in both print and electronic formats. The web version will be available as an annual subscription or on a pay-as-you-go basis.

About the Independent Information Profession

Companies worldwide are increasingly using the services of independent information professionals to perform online and primary research, gather competitive intelligence, and create databases, websites, and intranets. Representing a cross-section of library science, business, and scientific disciplines, information professionals around the world are offering their services for direct sale. Reflecting the sector’s growth, the U.S. Census Bureau recently developed a range of industry classification codes for the profession in the North American Industrial Classification System (NAICS). In addition, organizations such as the Association of Independent Information Professionals (AIIP) have seen an increase in membership numbers in recent years. ISMP was developed in response to growing demands for an international directory of information professionals.

About Information Today, Inc.
Information Today, Inc. (ITI) publishes numerous directories, journals, and books for library, publishing, and information professionals. Recently expanding its directory and reference divisions, ITI’s leading directories include Literary Market Place (LMP),American Book Trade Directory (ABTD), American Library Directory (ALD), and Fulltext Sources Online (FSO). In addition to its publishing activities, ITI is the organizer of a number of annual information industry events including Computers in Libraries, Internet Librarian, and KMWorld & Intranets, and WebSearch University. Information about ITI’s complete product line is available online at http://www.infotoday.com.

Inclusion in ISMP is free of charge and available at www.ismp.info.



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