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Buying & Selling eContent—Where the Future of Content Is Decided

January 12, 2004, Medford, New Jersey—Information Today, Inc. (ITI) is pleased to announce the innovative programming for its conference, Buying & Selling eContent 2004. This year’s event is scheduled for April 25–27, 2004, and will return to Marriott’s Camelback Inn Resort, Golf Club and Spa, in Scottsdale, Arizona.

This year, ITI has once again planned an exciting conference schedule that offers unique networking and business developing opportunities for the leaders of the content industry. Over the course of 3 days, the varied session leaders and the keynote speakers will focus on major industry trends and important issues faced by executives who lead companies that are buying and selling content and by major enterprise buyers. Highlighting the conference are the three keynote speakers: Anthea Stratigos of Outsell, Inc., Louis Borders of Borders Books and KeepMedia, and Allen Weiner of GartnerG2.

This conference not only allows industry peers and customers to discuss central challenges with each other, it also provides the perfect opportunity to connect with contacts and build business relationships in a relaxing resort atmosphere. Beginning on April 25th, attendees have the chance to mingle at the popular golf tournament or the

Sunset Welcome Reception. The following 2 days are filled with workshops and roundtable discussions on topics including the following:

· Content licensing and negotiating
· Content aggregation, bundling and packaging
· Who buys desktop content, who doesn’t, and why
· Enterprise content integration and distribution

To view the complete program or to register for the event, go to Check it out now, as early registration discounts are available.

Buying & Selling eContent is organized by Information Today, Inc. For more information or to register, please contact ITI at (800) 300-9868 [outside the U.S. call (609) 654-6266]; e-mail; or visit the Information Today, Inc. Web site at

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