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Super Searchers on Competitive Intelligence
New Book Reveals the Online and Offline Secrets of CI Researchers

Click Here for info
June 9, 2003, Medford, New Jersey—Information Today, Inc. (ITI) announced the publication of Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers, by Margaret Metcalf Carr at the Special Libraries Association (SLA) Conference held in New York City.

“For those of you who are looking for a good business case or exceptional CI success story to convince your company’s management that it needs a CI program, you will find it in the book,” said Jan P. Herring, Advisor for Intelligence Professionals, in the foreword to the book.

In this 12 title in the popular Super Searchers series, 17 top Competitive Intelligence (CI) researchers reveal their secrets, in their own words, for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries. Author, researcher, and CI pro Margaret Metcalf Carr asked experts from 15 CI-savvy organizations, including Fortune 100 firms Compaq Computer, Dell Computer, Lockheed Martin, Merck, and United Technologies to share tips, techniques, and models that can be successfully applied to any business intelligence project.

CI Professionals interviewed are: Kim Kelly, Independent CI Consultant • Renee Daulong, Dell Computer Corporation • Mary G. “Dottie” Moon, Pratt & Whitney • George Dennis, George Dennis Associates • Ann Potter, Ann Potter and Associates • Roberta Piccoli, Search Source • Deborah Sawyer, Information Plus • Clifford Kalb, Merck & Co. • Wayne Rosenkrans, AstraZeneca Pharaceuticals • John Shumadine, Deloitte & Touche • Bret Breeding, TPI • John Wilhelm, Kaiser Associates • Ken Sawka, Deloitte Consulting • Cynthia Cheng Correia, Fuld & Company, Inc. • Doug House, Washington Researchers • Anne Henrich, Washington Researchers • Professor John Prescott, University of Pittsburgh.

Author Margaret Metcalf Carr is principal of Carr Research Group, providing custom research, analysis, and consulting support to business professionals since 1990. Carr received a master of Library Science
degree in information retrieval from the School of Information Studies at Syracuse University and a bachelor’s degree in communication and history from Muskingum College. She is past president of the Association of Independent Information Professionals (AIIP) and is active in the Mid-Atlantic Planning Association, the Society of Competitive Intelligence Professionals, and the Special Libraries Association.

Super Searchers on Competitive Intelligence is the 12th title in the popular Super Searchers series edited by noted cybrarian Reva Basch. As with all series titles, the new book is supported by The Super Searchers Web Page (, which provides readers with hyperlinked access to the Internet sources recommended in the book.

Super Searchers on Competitive Intelligence (336 pp/softbound/$24.95/ISBN: 0-910965-64-1) is a CyberAge Book from Information Today, Inc. It is available in better bookstores everywhere through Chicago-based trade distributor Independent Publishers Group (IPG) or by calling the publisher at (800) 300-9868 [outside the U.S. call (609) 654-6266]; faxing (609) 654-4309; e-mailing; or logging on to the ITI Web site at

Advance Praise for Super Searchers on Competitive Intelligence:

“Takes a practitioner-oriented view of the bigger picture of what super-searching is all about—providing intelligence for competitive advantage. These lessons from industry leaders provide valuable insights concerning the information needs of executives.”

— Paul Dishman, Ph.D., president of the Society of Competitive
Intelligence Professionals and associate professor of Competitive
Intelligence and Marketing, Brigham Young University

“Super Searchers on Competitive Intelligence features the insights and experience of some of the best in the business. The referenced sites alone are worth the price of the book.”

— Carolyn M. Vella, SCIP Meritorious Award Winner and author, Bottom Line Competitive Intelligence

“In a series of penetrating interviews, CI professionals share their insights, strategies, procedures, and tips. Issues such as choosing sources, budgeting time, handling the results of research, and using information technology are all discussed. This is a goldmine for the beginner and experienced practitioner alike.”

— Helen Burwell, author, Online Competitive Intelligence

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