| Despite the fact that e-mail has been firmly entrenched 
                        in offices and homes for some time, debate still rages 
                        online about e-mail usage and style.
 How should you begin and end an e-mail message? If 
                          replying to a message, should you quote that message 
                          before or after your message? What tone should you take 
                          with business e-mail? To gauge opinion, I talked with some heavy e-mail users 
                          who keep their eyes peeled to the latest online trends. 
                          All of these people write about the Internet or advise 
                          others how to best handle the topic. Scott M. Fulton III, cofounder of Ingenus Communications, 
                          an editorial services firm in Indianapolis, disapproves 
                          of the creeping informality of business e-mail. “The 
                          abundance of informal e-mail is eroding some peoples’ 
                          ability to be formal when needed,” he says. To 
                          his dismay, he receives many e-mails from people he’s 
                          never met that begin with salutations such as “Hi 
                          there, Scott.” Avoiding formalities can save time by letting you get 
                          right to the point. But Fulton feels informality causes 
                          some people to correspond in a less structured and efficient 
                          way than if they considered their words more carefully. On the other hand, the quaint letter-writing practice 
                          of beginning an e-mail salutation with “Dear” 
                          can sometimes stick out like a faulty RAM chip. Karen 
                          Heyman, chair of the ethics committee of the Internet 
                          Press Guild, doesn’t mind business e-mail that 
                          substitutes “Hi” for “Dear.” Some people, however, may regard this as presumptuous, 
                          particularly if the “Hi” is followed by 
                          the person’s first name. “Hello,” 
                          by itself or followed by Mr. or similar title and the 
                          person’s last name, can be a good way to break 
                          the ice. A key difference between e-mail and postal mail is 
                          speed. People receiving e-mail are operating in Internet 
                          time. You need to be succinct and place your most important 
                          information first, or it might not get read. Steven Cherry, who covers the Internet for IEEE 
                          Spectrum, the publication of the Institute of Electrical 
                          and Electronics Engineers, Inc., typically begins the 
                          body of his e-mail messages by summarizing the subject 
                          matter and reminding his correspondent of any previous 
                          discussion. One common technique, unique to online writing, is 
                          automatically quoting all or part of a message if you’re 
                          responding to one. When they have nothing better to 
                          do, people in various online discussion groups debate 
                          whether it makes more sense to place this quote before 
                          or after your response. According to the most persuasive arguments, it’s 
                          best to 1) quote a relevant snippet of a message and 
                          place it in front of your response to provide context, 
                          2) quote multiple snippets and respond directly under 
                          each if you’re responding to multiple points, 
                          and 3) avoid quoting the entirety of a long message 
                          at the beginning of yours. If the convention in your organization, however, is 
                          to quote the entire message after your response, do 
                          that. As with most writing, the purpose of e-mail is to communicate. 
                          Some consider it hip to forgo capitalization and correct 
                          spelling and grammar. This may be faster for you, but 
                          it slows down your readers as they decipher what you 
                          mean. Similarly, e-mailers often use acronyms such as IMHO, 
                          which is short for “in my humble opinion,” 
                          and “emoticons” such as <g>, which 
                          is short for “grin” and signals you’re 
                          trying to be friendly or tell a joke. Such conventions 
                          work so long as you know you’ll be understood. Don’t forget to proofread. E-mail spell-checkers 
                          aren’t foolproof, and they won’t prevent 
                          a flirty message you intended for a single recipient 
                          a couple of cubicles down from going to a distribution 
                          list comprising your entire department. E-mail closings are also generally less formal than 
                          letter closings. Lisa Napell Dicksteen, who runs LMN 
                          Editorial, an editorial services practice in Port Jefferson, 
                          N.Y., says she has seen more messages lately ending 
                          with “Best,” and that’s what she does. 
                          The exceptions are e-mails in which she’s filing 
                          a complaint or asking for a refund, in which she uses 
                          “Thank you.” Alan Zeichick, editor-in-chief of SD Times, 
                          a magazine for software developers, signs off with “Cheers!” 
                          with people he knows and “Thanks” or “Regards” 
                          with those he doesn’t. “Sincerely” 
                          also still works well with e-mail. Even though the “From” line in an e-mail 
                          message usually contains your name, it’s considered 
                          personable to sign off with it as well. Some people 
                          skip the “Sincerely” and simply type their 
                          first name or initials or, more formally, include an 
                          automatically generated “sig” (signature 
                          file) consisting of their full name, title, and other 
                          information they want to close with. Reid Goldsborough is a syndicated columnist and author 
                        of the book Straight Talk About the Information Superhighway. 
                        He can be reached at reidgold@comcast.net 
                        or http://www.reidgoldsborough.com.
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