InfoToday 2003
The Global Conference and Exhibition on Electronic Information & Knowledge Management
InfoToday 2003
PreConference Workshops
Monday, May 5th
PreConference Workshops PostConference Workshops Program IT 2003 Home

Workshop 1 — Searcher Academy
9:00 a.m. – 4:30 p.m. — FULL DAY

Mary Ellen Bates,
Principal, Bates Information Services

Gary Price,
Co-Author, The Invisible Web, Creator of Price’s List of Lists & Direct Search
Chris Sherman, Co-Author,
The Invisible Web, & Associate Editor, Search Engine Watch
Greg Notess, Creator of Search Engine Showdown
Mary Ellen Bates, Author,
Super Searchers Cover the World & Super Searchers Do Business

Want to sharpen your skills? Learn from the experts? Join search veterans, authors, and columnists from Searcher, ONLINE, and EContent magazines and the “Super Searcher” series of books to learn the latest strategies and techniques for searching online. This day-long event introduces you to the experts who share their searching secrets and expertise as they focus on the most current practices in the field. Participants should have basic experience with Web searching, but even searchers with extensive Internet background will find tips to polish and advance their skills. Academy topics include:

  • Search Engine Mechanics—Pop the hood and look into the mechanics of all types of search engines with our search engine grease monkey.

  • Searching the Invisible Web—How to find the hidden troves of deep information on the Web.

  • Cool Search Tools: The best of the best Web resources.

  • Practical Research Tips and Techniques.

  • Choosing the Right Search Engine: When to use which engine and when to use the Invisible Web, plus the value of advanced search features.

  • Ask an Expert—An interactive discussion including favorite tips, target Web sources, and advanced techniques from the faculty and a chance to ask questions.

Workshop 2 — Knowledge Management: Concepts, Methods, and Practice
9:00 a.m. – 4:30 p.m. — FULL DAY

Mark W. McElroy, President, Knowledge Management Consortium International (KMCI), and CEO, Macroinnovation Associates, LLC
Joseph M. Firestone, Executive VP, Knowledge Management Consortium International (KMCI), and CKO, Executive Information Systems, Inc.

This one-day workshop, created by Knowledge Management Consortium International (KMCI), offers a high-level and comprehensive introduction to Knowledge Management (KM). Designed to equip attendees with a basic understanding of KM theory and practice, emphasizing the advent of “The New Knowledge Management,” a synthesis of KM practice firmly rooted in organizational learning and adaptive systems theory, the workshop will cover these areas:

  • Key issues and concepts, including knowledge processing, organizational learning, adaptive systems, the knowledge life cycle, KM practices, value propositions, and culture, the natural knowledge management system, and information technology, innovation, the open enterprise, and sustainable innovation

  • Information technology applications, tools, and methods, including portals and a wide range of other software tools

  • KM and knowledge processing tools and methods, including KM life cycle methodology vs. framework methodology, communities of practice, storytelling, and group decision process methods

  • KM process methodology
Workshop 3 — Library Automation from A–Z
9:00 a.m. – 4:30 p.m. — FULL DAY

Marshall Breeding, Vanderbilt University
Pamela Cibbarelli, Cibbarelli’s

If you will be selecting a new system or are beginning to do comparison shopping for a future library system, plan now to attend this practical workshop that details the nitty-gritty of selection and implementation of a library system. You will learn about developing a preliminary budget, creating an RFP, evaluating responses to an RFP, optimizing vendor demonstrations, and contracting. Learn about the advances the library automation companies have made in their basic ILS products as well as newer offerings such as library portals, metasearching engines, reference linking, and content integration services. Get an inside glimpse of user-ratings of products, based on research now in progress. Marshall Breeding, creator of the Library Technology Guides Web site and author of many articles on library automation, and Pamela Cibbarelli, editor of the Directory of Library Automation Software, Systems, and Services and columnist for Computers in Libraries' “Library Automation Marketplace” series, team to offer this state-of-the-art overview of products, companies, and technologies, packed into a one-day workshop format.
Workshop 4 — Web Design & Usability
9:00 a.m. – 12:00 p.m. — HALF DAY

Eric Hards, Senior Web Designer, Lockheed Martin

You know a Web site should be designed for usability. Now you need to know how to do it. This half-day workshop focuses on design techniques for creating usable, information-based Web sites. The workshop looks at how users consume information, how to organize information correctly, and how to present information for users so it is most efficient and easy to use. Case studies emphasize how to design information structures of Web sites and intranets. The workshop also covers the choice of navigation elements, color, graphics, and page structure, as well as how to sell usability design to your management.
Workshop 5 — Intranets, Portals, & Corporate Strategies
9:00 a.m. – 12:00 p.m. — HALF DAY

Cindy Gordon & Jose Claudio Terra, Helix International, and Authors of Realizing the Promise of Corporate Portals

This half-day workshop illustrates the differences between intranets and portals and provides a framework for establishing enterprise-wide portals for business purposes. Multiple case studies illustrate different approaches and outline the key areas for successfully implementing a corporate portal. This workshop provides a balanced framework highlighting strategy, process, technology, and change management considerations. Examples of assessment tools and best practices are shared to help guide implementation efforts.
Workshop 6 — Lies, Damned Lies, & the Internet: Dealing with Misinformation
9:00 a.m. – 12:00 p.m. — HALF DAY

Anne Mintz, Director, Knowledge Management, Forbes Inc., and Editor, Web of Deception: Misinformation on the Internet

Intentionally misleading or erroneous information on the Web can wreak havoc on your health, finances, business decisions, privacy, online purchases, legal affairs, and more. Internet users are finally becoming aware of the breadth and significance of this growing problem as some of the material on these sites makes its way into the mainstream media and thus onto commercial online news services such as Nexis and Factiva. Learn the evaluation criteria for Web sites and how to use these criteria to evaluate some specific sites. Understand about countermeasures to deal with erroneous information and where to go for help when confronting intentional misinformation. Attendees should have some familiarity with quality print and online sources.
Workshop 7 — Current Awareness Delivery Options
9:00 a.m. – 12:00 p.m. — HALF DAY

Gary Price, Co-Author, The Invisible Web, Creator of Price’s List of Lists & Direct Search
Genie Tyburski, Web Manager, The Virtual Chase, Ballard Spahr Andrews & Ingersoll, LLP

Electronic current awareness services are critical for users of all types of libraries and information services. This practical half-day workshop provides an overview of the many options for delivering specialized current information. Nationally known experts Gary Price and Genie Tyburski examine current awareness needs and choices from start to finish, look at strategies, tools, and resources for gathering new information, and investigate delivery technologies. Learn about the pros and cons of initiating such services via e-mail and Web-based newsletters, weblogs, k-logs, and RSS/XML news feeds. Get up to speed on the latest techniques and thinking on this crucial topic.
Workshop 8 — New Web Standards
1:30 p.m. – 4:30 p.m. — HALF DAY

Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University

This intensive 3-hour workshop brings you up to speed with the new formats and terminology you need to know to implement digital library projects. It focuses on the practical applications of TEI, EAD, RDF, xHTML, Dublin Core, METS, MODS, and OAI. Find out what each standard is and isn’t and how each relates to the larger digital library environment. Learn about XML markup, DTDs, schemas, namespaces, and stylesheets. Hear case studies and examples of how libraries are working together to build interoperable digital library collections. Obtain a good understanding of developing standards, especially XML, that are useful in creating digital libraries.
Workshop 9 — Virtual Reference 101: A Planning Primer [Cancelled]
1:30 p.m. – 4:30 p.m. — HALF DAY

Rebecca Jones, Dysart & Jones Associates
Steve Coffman, VP, Product Development, Library Systems and Services LLC

Virtual reference services—live, real-time reference services over the Internet—are hot topics and hot projects for libraries. However, planning and implementing these services require much more effort than just selecting a software package. This workshop suggests a framework for working through the entire process of designing, implementing, and operating a virtual reference service. Get an overview of virtual reference services. Learn the elements to consider when designing a virtual reference service, including software, staffing, and policies. Hear lessons learned and case studies from experts who have done it.
Workshop 10 — Optimizing Web Sites for Search Engines
1:30 p.m. – 4:30 p.m. — HALF DAY

Chris Sherman, Searchwise, Inc.

With more than 2 billion Web pages, it’s not enough simply to put your site on the Web and hope searchers will beat a path to your virtual door. It’s crucial to apply search engine optimization (SEO) techniques to assure that your content has a fighting chance of being found. This workshop introduces the basics of SEO, clearly delineating the differences between legitimate, ethical techniques and the shady tactics used by spammers to trick the engines. For those with limited time or budget, paid placement and paid inclusion programs will be covered, as well as tips for selecting a search engine optimization firm if you’d rather outsource the job to professionals.

Workshop 11 — Teaching Web Search Skills
1:30 p.m. – 4:30 p.m. — HALF DAY

Greg Notess, Reference Librarian, Montana State University

How do you teach other users to search the Web? In this seminar you will learn a variety of techniques for teaching newcomers to Web searching as well as those who think they know everything about the Web. You will discover the advantages, disadvantages, and techniques for handson training, demonstration sessions, and online, self-paced guides for use in teaching others Web search skills and strategies.

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