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The
Global Conference and Exhibition on Electronic Information & Knowledge
Management
InfoToday
2003
PreConference
Workshops
Monday, May 5th
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Workshop
1 — Searcher Academy
9:00 a.m. – 4:30 p.m.
— FULL DAY
Moderator:
Mary Ellen Bates, Principal, Bates Information Services
Faculty:
Gary Price, Co-Author, The Invisible Web,
Creator of Price’s List of Lists & Direct Search
Chris Sherman, Co-Author, The Invisible Web, &
Associate Editor, Search Engine Watch
Greg Notess, Creator of Search Engine Showdown
Mary Ellen Bates, Author, Super Searchers Cover the
World & Super Searchers Do Business
Want to sharpen your skills? Learn from the experts? Join search
veterans, authors, and columnists from Searcher, ONLINE, and EContent
magazines and the “Super Searcher” series of books to learn the
latest strategies and techniques for searching online. This day-long
event introduces you to the experts who share their searching
secrets and expertise as they focus on the most current practices
in the field. Participants should have basic experience with Web
searching, but even searchers with extensive Internet background
will find tips to polish and advance their skills. Academy topics
include:
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Search Engine Mechanics—Pop the hood and look into the mechanics
of all types of search engines with our search engine grease
monkey.
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Searching the Invisible Web—How to find the hidden troves of
deep information on the Web.
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Cool Search Tools: The best of the best Web resources.
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Practical Research Tips and Techniques.
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Choosing the Right Search Engine: When to use which engine and
when to use the Invisible Web, plus the value of advanced search
features.
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Ask an Expert—An interactive discussion including favorite tips,
target Web sources, and advanced techniques from the faculty
and a chance to ask questions.
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Workshop
2 — Knowledge Management: Concepts, Methods, and Practice
9:00 a.m. – 4:30 p.m.
— FULL DAY
Mark W. McElroy, President, Knowledge Management
Consortium International (KMCI), and CEO, Macroinnovation Associates,
LLC
Joseph M. Firestone, Executive VP, Knowledge Management
Consortium International (KMCI), and CKO, Executive Information
Systems, Inc.
This one-day workshop, created by Knowledge Management Consortium
International (KMCI), offers a high-level and comprehensive introduction
to Knowledge Management (KM). Designed to equip attendees with
a basic understanding of KM theory and practice, emphasizing the
advent of “The New Knowledge Management,” a synthesis of KM practice
firmly rooted in organizational learning and adaptive systems
theory, the workshop will cover these areas:
- Key
issues and concepts, including knowledge processing, organizational
learning, adaptive systems, the knowledge life cycle, KM practices,
value propositions, and culture, the natural knowledge management
system, and information technology, innovation, the open enterprise,
and sustainable innovation
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Information technology applications, tools, and methods, including
portals and a wide range of other software tools
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KM and knowledge processing tools and methods, including KM
life cycle methodology vs. framework methodology, communities
of practice, storytelling, and group decision process methods
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KM process methodology
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Workshop
3 — Library Automation from A–Z
9:00 a.m. – 4:30 p.m. —
FULL DAY
Marshall Breeding, Vanderbilt University
Pamela Cibbarelli, Cibbarelli’s
If you will be selecting a new system or are beginning to do comparison
shopping for a future library system, plan now to attend this practical
workshop that details the nitty-gritty of selection and implementation
of a library system. You will learn about developing a preliminary
budget, creating an RFP, evaluating responses to an RFP, optimizing
vendor demonstrations, and contracting. Learn about the advances
the library automation companies have made in their basic ILS products
as well as newer offerings such as library portals, metasearching
engines, reference linking, and content integration services. Get
an inside glimpse of user-ratings of products, based on research
now in progress. Marshall Breeding, creator of the Library Technology
Guides Web site and author of many articles on library automation,
and Pamela Cibbarelli, editor of the Directory of Library Automation
Software, Systems, and Services and columnist for Computers
in Libraries' “Library Automation Marketplace” series, team
to offer this state-of-the-art overview of products, companies,
and technologies, packed into a one-day workshop format. |
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Workshop
4 — Web Design & Usability
9:00 a.m. – 12:00 p.m.
— HALF DAY
Eric Hards, Senior Web Designer, Lockheed Martin
You know a Web site should be designed for usability. Now you need
to know how to do it. This half-day workshop focuses on design techniques
for creating usable, information-based Web sites. The workshop looks
at how users consume information, how to organize information correctly,
and how to present information for users so it is most efficient
and easy to use. Case studies emphasize how to design information
structures of Web sites and intranets. The workshop also covers
the choice of navigation elements, color, graphics, and page structure,
as well as how to sell usability design to your management. |
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Workshop
5 — Intranets, Portals, & Corporate Strategies
9:00 a.m. – 12:00 p.m.
— HALF DAY
Cindy Gordon & Jose Claudio Terra, Helix International,
and Authors of Realizing the Promise of Corporate Portals
This half-day workshop illustrates the differences between intranets
and portals and provides a framework for establishing enterprise-wide
portals for business purposes. Multiple case studies illustrate
different approaches and outline the key areas for successfully
implementing a corporate portal. This workshop provides a balanced
framework highlighting strategy, process, technology, and change
management considerations. Examples of assessment tools and best
practices are shared to help guide implementation efforts. |
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Workshop
6 — Lies, Damned Lies, & the Internet: Dealing with Misinformation
9:00
a.m. – 12:00 p.m. — HALF DAY
Anne Mintz, Director, Knowledge Management, Forbes Inc.,
and Editor, Web of Deception: Misinformation on the Internet
Intentionally misleading or erroneous information on the Web
can wreak havoc on your health, finances, business decisions, privacy,
online purchases, legal affairs, and more. Internet users are finally
becoming aware of the breadth and significance of this growing problem
as some of the material on these sites makes its way into the mainstream
media and thus onto commercial online news services such as Nexis
and Factiva. Learn the evaluation criteria for Web sites and how
to use these criteria to evaluate some specific sites. Understand
about countermeasures to deal with erroneous information and where
to go for help when confronting intentional misinformation. Attendees
should have some familiarity with quality print and online sources. |
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Workshop
7 — Current Awareness Delivery Options
9:00
a.m. – 12:00 p.m. — HALF DAY
Gary Price, Co-Author, The Invisible Web, Creator
of Price’s List of Lists & Direct Search
Genie Tyburski, Web Manager, The Virtual Chase, Ballard
Spahr Andrews & Ingersoll, LLP
Electronic current awareness services are critical for users of
all types of libraries and information services. This practical
half-day workshop provides an overview of the many options for delivering
specialized current information. Nationally known experts Gary Price
and Genie Tyburski examine current awareness needs and choices from
start to finish, look at strategies, tools, and resources for gathering
new information, and investigate delivery technologies. Learn about
the pros and cons of initiating such services via e-mail and Web-based
newsletters, weblogs, k-logs, and RSS/XML news feeds. Get up to
speed on the latest techniques and thinking on this crucial topic. |
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Workshop
8 — New Web Standards
1:30
p.m. – 4:30 p.m. — HALF DAY
Frank Cervone, Assistant University Librarian for Information
Technology, Northwestern University
This intensive 3-hour workshop brings you up to speed with the new
formats and terminology you need to know to implement digital library
projects. It focuses on the practical applications of TEI, EAD,
RDF, xHTML, Dublin Core, METS, MODS, and OAI. Find out what each
standard is and isn’t and how each relates to the larger digital
library environment. Learn about XML markup, DTDs, schemas, namespaces,
and stylesheets. Hear case studies and examples of how libraries
are working together to build interoperable digital library collections.
Obtain a good understanding of developing standards, especially
XML, that are useful in creating digital libraries. |
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Workshop
9 — Virtual Reference 101: A Planning Primer [Cancelled]
1:30
p.m. – 4:30 p.m. — HALF DAY
Rebecca
Jones, Dysart & Jones Associates
Steve Coffman, VP, Product Development, Library Systems
and Services LLC
Virtual reference services—live, real-time reference services over
the Internet—are hot topics and hot projects for libraries. However,
planning and implementing these services require much more effort
than just selecting a software package. This workshop suggests a
framework for working through the entire process of designing, implementing,
and operating a virtual reference service. Get an overview of virtual
reference services. Learn the elements to consider when designing
a virtual reference service, including software, staffing, and policies.
Hear lessons learned and case studies from experts who have done
it. |
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Workshop
10 — Optimizing Web Sites for Search Engines
1:30
p.m. – 4:30 p.m. — HALF DAY
Chris Sherman, Searchwise, Inc.
With more than 2 billion Web pages, it’s not enough simply to put
your site on the Web and hope searchers will beat a path to your
virtual door. It’s crucial to apply search engine optimization (SEO)
techniques to assure that your content has a fighting chance of
being found. This workshop introduces the basics of SEO, clearly
delineating the differences between legitimate, ethical techniques
and the shady tactics used by spammers to trick the engines. For
those with limited time or budget, paid placement and paid inclusion
programs will be covered, as well as tips for selecting a search
engine optimization firm if you’d rather outsource the job to professionals. |
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Workshop
11 — Teaching Web Search Skills
1:30
p.m. – 4:30 p.m. — HALF DAY
Greg Notess, Reference Librarian, Montana State University
How do you teach other users to search the Web? In this seminar
you will learn a variety of techniques for teaching newcomers
to Web searching as well as those who think they know everything
about the Web. You will discover the advantages, disadvantages,
and techniques for handson training, demonstration sessions, and
online, self-paced guides for use in teaching others Web search
skills and strategies.
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