Nancy Dowd is the Director of Marketing for the New Jersey State Library where she incorporates her career experiences as an editor, writer, presenter and marketer to produce effective and replicable marketing strategies for libraries. Her work has received awards from ALA and NJLA. She is the author of two blogs, The M Word and The Best of Library Videos. Nancy's marketing campaigns incorporating web 2.0 technologies with traditional marketing techniques range from partnering with Diamond Comics Free Comic Book Day to launch a comic book and YouTube contest featuring New Jersey's very own Super Librarian, to starting an viral campaign featuring a video, that was awarded the 2006 InfoTubey Award. Her marketing campaign featuring the Easy Readers calendar transformed the image of librarians to a whole new level and received international attention including news coverage in almost every major newspaper in the United States including the New York Times and personal appearances on Good Morning America and The Caroline Rhea Show. She is presently writing a book on marketing that ALA expects to publish this year.