Data you gather is just data until it is analyzed, interpreted, and conveyed in a meaningful way. With Google Analytics incorrect conclusions can be drawn without doing an in-depth analysis. Wisniewski provides a framework for accurately assessing the data to make informed design decisions in combination with other user tests, surveys and focus groups.  See how Pittsburgh is mining data to learn about user behavior and Memorial Library is displaying data in a dashboard to visualize its services to stakeholders, students, and faculty.