March 21 - 23, 2012
B301 – Leveraging Your Social Media to Gain Friends and Influence People
Friday, March 23, 2012
10:30 AM – 11:15 AM
Social Media Manager, Columbus Metropolitan Library
When the CML faced several challenges with drastic state budget cuts and a levy on the November ballot, the library knew it needed to tell its story through numerous channels. It implemented a social media plan that built relationships with customers with amazing outcomes: From 3,500 Facebook “likes” to nearly 18,000 in a year, its Facebook ad generated 51 million impressions, its Facebook page was rated one of the top 10 within libraries, CML was ranked third among libraries on Twitter, Twittergrader provided @ColumbusLibrary a grade of 100%, and followers increased from 2,487 on Twitter to 5,788 in a year. Learn how CML achieved these results so you can replicate the plan for your library.
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