KMWorld CRM Media Streaming Media Faulkner Speech Technology Unisphere/DBTA
Other ITI Websites
American Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM EContentMag Faulkner Information Services Fulltext Sources Online InfoToday Europe Internet@Schools KMWorld Library Resource Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Research

Conferences > Computers in Libraries 2012
Back Index Forward
March 21 - 23, 2012
Hilton Washington
Washington, DC
Final ProgramSpeakersExhibitors
PresentationsConference BlogInternet@Schools

B301 Leveraging Your Social Media to Gain Friends and Influence People

Friday, March 23, 2012
10:30 AM 11:15 AM
, Social Media Manager, Columbus Metropolitan Library

When the CML faced several challenges with drastic state budget cuts and a levy on the November ballot, the library knew it needed to tell its story through numerous channels. It implemented a social media plan that built relationships with customers with amazing outcomes: From 3,500 Facebook “likes” to nearly 18,000 in a year, its Facebook ad generated 51 million impressions, its Facebook page was rated one of the top 10 within libraries, CML was ranked third among libraries on Twitter, Twittergrader provided @ColumbusLibrary a grade of 100%, and followers increased from 2,487 on Twitter to 5,788 in a year. Learn how CML achieved these results so you can replicate the plan for your library.

       Back to top
Connect with CIL

Platinum Sponsor

Gold Sponsors

Learning Partner

Media Sponsors

Internet@Schools Magazine

Networking Reception Sponsor