We’ve heard every reason in the book why your community doesn’t know what’s going on in your library. The challenge to promote the vital resources being offered is often too big for most libraries’ siloed, busy staff. Even if you know how to use the tools, promoting your programs and services takes precious time. More and more libraries have resigned themselves to being satisfied with just communicating the bare minimum to their customers. This presentation shows you how ingenuity, a bit of technology, and the belief that libraries matter to communities can conquer all the barriers stopping you from getting the word out about what your library is doing. Learn how one library is using social media to engage its community to help shape new programs and services — even during Hurricane Irene. Then, imagine a combination of professionally designed graphics for print materials with effective email and social media strategies to help libraries promote their services — you’ll get a sneak peek and a chance to voice your opinions of a new marketing tool that will do just that.