B201 – Human and Computer Interfaces: How to Maximize Usability & Findability
Tuesday, April 8, 2014
10:00 AM – 10:45 AM
Founder & SEO Director, Omni Marketing Interactive and Information Architecture Institute (IAI)
User experience professionals know how to develop sites to be user-friendly.Web developers know how to accommodate technology. But how do we architect websites and individual documents that accommodate both users and technology? In this session, learn how to successfully combine information architecture and a corresponding technical architecture for multiple devices (desktop/laptop computers, tablets, mobile devices), no matter where and how searchers look for your content. Topics of discussion include the do’s and don’ts of labeling content; what’s best for your mobile site: responsive design, dynamic serving or dedicated URLs; how to avoid common (and costly) architecture, navigation, technical, and design mistakes; and proven findability tips and techniques for long-term results.
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