KMWorld CRM Media Streaming Media Faulkner Speech Technology Unisphere/DBTA ITIResearch.com
PRIVACY/COOKIES POLICY
Other ITI Websites
American Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM EContentMag Faulkner Information Services Fulltext Sources Online InfoToday Europe Internet@Schools Intranets Today ITIResearch.com KMWorld Library Resource Literary Market Place OnlineVideo.net Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer



Conferences > Computers in Libraries 2013
Back Index Forward
Computers in Libraries 2013
Evolving in New Directions
Final ProgramPresentationsSpeakers
Conference BlogExhibitionConference Home
Previous CIL Conferences

C303 Inbound Marketing: Leading-Edge Tools

Wednesday, April 10, 2013
1:30 PM 2:15 PM
, Associate Professor, Wayne State University
, Professor of Marketing and e-Commerce, The University of Toledo

“Inbound marketing” focuses on positioning your library in cyberspace and bringing your customers to you with search engine optimization, inbound links, RSS, blogging, page ranking, tagging content, tweeting, publishing content, and social media. Leading-edge software tools can integrate the entire inbound marketing process into a dashboard showing the performance of blogs, websites, lead management, landing pages, and competitor performance. Attendees see calls-to-action links dynamically created and monitored, social media monitored in real-time, tracking of inbound links, and the performance of keywords and its effect on search engine rankings. These tools and techniques can be performed by anyone in the organization.






       Back to top
Connect with CIL

#CILDC
Platinum Sponsor

Gold Sponsors



Learning Partner

Association Sponsor

Media Sponsors




Networking Reception Sponsor