DEPARTMENT
LETTER TO THE EDITOR
A Spam Solution?
I liked Dick Kaser's observations about the ineffectiveness of the Can Spam
Act in your "Green Eggs and Spam" piece [May 2004].
The legal approach won't cut it by itself. Why not reroute SMTP e-mail traffic
across the popular real-time networks? Consider the advantages:
• Networks are authenticated. (It's going to take years for SMTP
to get authentication.)
• The infrastructure is in place (more than 300 million users
at last count).
• It carries e-mail, SMS, and desktop alerts traffic (multiple
devices).
• One-hundred-percent opt-in-only communication—and customers
control opt-in/out (not companies).
• Customers are registered with networks—not companies—and
therefore the delivery information remains anonymous (no chance for abuse).
• Networks are private (for example, MSN, AOL, Yahoo!) and therefore
centrally monitored (another layer of spam protection).
• "Presence" detection means finding a customer on the networkand
optimally delivering information as customer requests.
All in all, real-time networks are spam-proof and have 10-times better delivery
performance. It's a real win-win for everyone.
—Royal P. Farros
CEO and Chairman
MessageCast, Inc.
Got something on your mind? Disagree with anything you've read lately?
Send your Letters to the Editor to jeichorn@infotoday.com.
|
