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Magazines > Information Today > November 2004
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Information Today

Vol. 21 No. 10 — November 2004


A Spam Solution?

I liked Dick Kaser's observations about the ineffectiveness of the Can Spam Act in your "Green Eggs and Spam" piece [May 2004].

The legal approach won't cut it by itself. Why not reroute SMTP e-mail traffic across the popular real-time networks? Consider the advantages:

• Networks are authenticated. (It's going to take years for SMTP to get authentication.)

• The infrastructure is in place (more than 300 million users at last count).

• It carries e-mail, SMS, and desktop alerts traffic (multiple devices).

• One-hundred-percent opt-in-only communication—and customers control opt-in/out (not companies).

• Customers are registered with networks—not companies—and therefore the delivery information remains anonymous (no chance for abuse).

• Networks are private (for example, MSN, AOL, Yahoo!) and therefore centrally monitored (another layer of spam protection).

• "Presence" detection means finding a customer on the networkand optimally delivering information as customer requests.

All in all, real-time networks are spam-proof and have 10-times better delivery performance. It's a real win-win for everyone.

—Royal P. Farros
CEO and Chairman
MessageCast, Inc.

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