Internet Librarian '99
The Internet Conference and Exhibition for Librarians and Information Managers

PostConference Workshops
Thursday, November 11th

See registration form for pricing information. All PostConference workshops include lunch.
Workshop 13
9:00 a.m. - 4:30 p.m.
Corporate & Enterprise Information Portals
Howard McQueen & Jean DeMatteo, McQueen Consulting
This workshop sets the framework for understanding information portals. Most organizations have out-of-control intranets devoted to publishing. Portals are destined to provide the content management features necessary to tame out-of-control intranets and rescue users from info glut. We will look at the components of portals: integration of heterogeneous information sources; categorization scheme and engine; search engine support  for structured and unstructured data; end-user publishing and metadata management, content personalization; collaboration and knowledge-sharing functions; user-defined display and alerting functions; developments in surrogate technologies that “suggest” through learning. Key portal vendors and their products will be identified. Cost estimates to implement a portal will be provided, along with realistic costs for on-going maintenance. We’ll also look at several organizations that have built their own portals and talk about both the technical and cultural obstacles to portal adoption. We’ll conclude with a look at where portals are headed, i.e., to support customer service, e-commerce and other vertical applications.
Workshop 14
9:00 a.m. - 12:00 p.m.
Design and Development of Intranet Solutions
Gregory P. Gerdy, Director of Product Marketing, Dow Jones Reuters Business Interactive LLC
Tim Raines, Director, Editorial Consulting, Dow Jones Interactive
Appropriate for all those responsible for the design and development of corporate intranets, this half-day workshop discusses and debates the tried and true methods for creating intranets that satisfy the technological, aesthetic and budgetary needs of both intranet designers and developers. Participants will learn what works, what doesn’t and why; how to make their intranet satisfy differing user needs; how to best control the flow of internal and external content; how to measure intranet success; and what makes some corporate intranet systems stand out from the rest.
Workshop 15
9:00 a.m. - 12:00 p.m.
From Information Service to Business Process: Using the Intranet/Web Presence as an Executive Suite Door Opener
Jerry Mansfield, Head of Public Services, Corporate Library, US Postal Service
Robert F. Gardner, Corporate Librarian, US Postal Service
Ulla de Stricker, President, de Stricker Associates
Information professionals are undergoing a shift from “serving users” to “participating in the organization’s business process.” In order to make the transition fully, we must become adept at communicating appropriately with (senior) decision makers. However, many of us have felt the lack of a plausible reason to address executives, especially if intranet and Web related projects take place in another organizational unit. Because of their visibility and the attention they command, Internet related activities provide a perfect opportunity to (a) position ourselves as strategic leaders who leverage the value of IT investments and (b) open a dialogue at the right levels and places in the organization. This workshop focuses on strategies for communicating effectively with IT professionals and with top executives.
Workshop 16
9:00 a.m. - 12:00 p.m.
Appropriate Internet Technologies
Rich Wiggins, Michigan State University and Producer, “Nothin’ But Net” TV show
Internet technology is a double-edged sword: the goal is simplicity in publishing and consuming content, but new technologies arrive at a dizzying pace. Bet on the wrong technology, and you find yourself stuck in a technology trap. This interactive half-day workshop gives a wide-ranging overview of connection technologies, server technologies, and authoring and publishing technologies. It discusses integration technologies such as Microsoft Office 2000 and concludes with suggestions on how to make the right technological choices up front.
Workshop 17
9:00 a.m. - 12:00 p.m.
Beyond Yahoo! Subject-Specific Sites on Net
Margot Williams, Metropolitan News Researcher & Internet Trainer, The Washington Post
Co-Author of Great Scouts! Cyber Guides for Subject Searching on the Web
Yahoo! was the genesis, the beginning of a noble attempt to organize the unruly Web. Years later, Yahoo! is still the beginning point for many Web users. This subject-oriented session, by an experienced expert, provides background and guidelines to evaluating resources in specific subject areas, and gives users of subject-specific resources some alternatives to Yahoo! when looking for the most comprehensive and dependable sources of information on the Web.
Workshop 18
9:00 a.m. - 12:00 p.m.
Interface Design Evaluation and Usability Testing for Information Resources on the Web
Alison J. Head, author of Design Wise: A Guide for Evaluating the Interface Design of Information Resources
If the Web is the ultimate information resource, why can it be so incredibly frustrating to use? What tools can be applied for evaluating the effectiveness of interface design and information retrieval sites on the Web? Covering findings from the Human-Computer Interaction (HCI) field and from formal usability testing, this interactive workshop illuminates how well users will interact with information resources on the Web. It starts with a three step methodology for evaluating how the interface design of information resources is defined and applied. It then moves to the basics of usability testing and includes examples of how usability testing is conducted. This workshop has applicability for a wide range of information professionals — those who choose Web resources for their settings or those who are involved with building information management resources on the Web.
Workshop 19
1:30 p.m. - 4:30 p.m.
Information Architecture Design
Lon Rosenfeld, President, Argus Associates & author of Information Architecture for the World Wide Web
The fields of information science and librarianship offer valuable insights into the design of Web sites and intranets. This session explores the principles of information architecture and their application towards the design of usable information environments that support efficient content management and continuous growth. Special attention is given to the design of organization, navigation, searching and indexing systems. Examples and case studies drawn from experience with a variety of Fortune 500 corporations are interwoven to provide a balance between theory and practice.
Workshop 20
1:30 p.m. - 4:30 p.m.
Getting Smarter: Managing Enterprise Knowledge
Joe Helfer, Co-Founder, KMRS
The knowledge management project leader and cross-functional team should possess the skills, techniques and tools to successfully undertake a KM effort. From establishing a common language to economic valuation of KM alternatives, this is a workshop for the practitioner. It clearly addresses the issue of mapping business challenges and initiatives into the KM system and offers proven and practical methods for immediate implementation. Upon completing the workshop, participants should be able to construct an enterprise knowledge map, identify missing data, information, knowledge and wisdom, link business processes and problems to knowledge sources that supply missing information, and architect KM and IT solutions that deliver results. The six most common errors in KM efforts and what to do about them are covered as well as the 16 classic problems in KM architecture. From process trigger points and workflow analysis to deriving knowledge from the data warehouse, this session clearly shows how to ask the right questions and answer them. It includes many exercises and examples around which a team leader could build a shared understanding. Extremely useful for knowledge workers of all persuasions who are involved in a KM project, it provides tools and techniques to deal with the expectations of top management and offers alternatives of choice and implementation approach that address variations in corporate culture and attitudes towards worker empowerment.
Workshop 21
1:30 p.m. - 4:30 p.m.
Untangling the Web: Web Management for the Non-Technical Manager/Librarian
Darlene Fichter, Coordinator, Data Library Services, University of Saskatchewan
What should the libraries’ Web site be doing? Who is in charge? What is the purpose? This half-day workshop is aimed at non-technical librarians who are involved in Web planning and content development. Primary discussion include: goal definition/objectives/audiences for your Web site; the context in which to place Web planning; how to measure the success of your Web site — are hits enough?; and planning tools to use after the course.
Workshop 22
1:30 p.m. - 4:30 p.m.
Search Engines: Boolean & Beyond
Ev Brenner, Information Consultant & Author of Information Insights: The Road to Knoware and Beyond Boolean — New Approaches to Information Retrieval
Sue Feldman, Datasearch, Author & 1998 Winner, UMI Excellence in Writing Award
Expert users of information systems need to know how their tools work if they want to get the most out of them. We explore all kinds of search engines, from early Boolean days to the present, and even into the next millennium. We trace the development of each kind of search engine—traditional Boolean, Web (or statistical) and advanced natural language processing. What problems was each developed to solve? What does each one do, and how does it do it? What are their strengths and limitations? What technologies are just over the horizon? This half-day workshop is for professionals who are planning and implementing intranet systems, and need to know what goes on behind the query box, as well as for information professionals who are tired of throwing their questions at a mysterious black box. It describes, in non-technical terms, each kind of technology. Particular emphasis will be placed on the interface problems between databases and users; what special considerations are necessary for end user searching, and what are the hopes and promises for intuitive information systems in the future.
Workshop 23
1:30 p.m. - 4:30 p.m.
Creating Web-Enabled Databases with DB/TextWorks and WebPublisher from Inmagic, Inc.
Marshall Breeding, Vanderbilt University
Creating Web sites based totally on static Web pages is becoming increasingly untenable as Web sites expand to include larger amounts of information. Data must be managed and organized, and not simply listed. It is important to be able to manage information in a database environment, yet provide easy access to that information through the Web. DB/Textworks is one of the most popular database products used in libraries, and is widely used in corporate and other special libraries. Through Inmagic’s WebPublisher application, information in DB/TextWorks can easily be published on the Web. This presentation will demonstrate a number of Web-enabled databases created with these products for the library environment. Examples will include: a resource of electronic journals, a problem tracking system for a library computer support department, a directory of library catalogs, an online catalog of bibliographic information. This presentation will take an objective approach to these products from a library user’s perspective and is not a promotional demonstration from a vendor.

    •  PreConference  •  Monday  •  Tuesday  •  Wednesday  •  Internet@Schools

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