Conference • Monday, November 6th
TRACK A: WEBWIZARDS’ SYMPOSIUM • TRACK B: NAVIGATING THE NET
TRACK C: eRESOURCES • TRACK D: INTRANET PROFESSIONALS’ INSTITUTE
|PreConference – Sunday, Nov. 5th||General Conference – Monday, Nov. 6th|
|Internet@Schools – Sunday, Nov. 5th||Monday Evening – SCOUG Session|
|Internet@Schools – Monday, Nov. 6th||General Conference – Tuesday, Nov. 7th|
|PostConference – Thursday, Nov. 9th||Tuesday Evening – Exciting Election Event|
|Hands-on Cybertours & Cybercruises||General Conference – Wednesday, Nov. 8th|
|Register Online||Registration Form [PDF]||Home|
WEBWIZARDS’ SYMPOSIUM [DeAnza Ballroom III]
This three day stream of programs is for Webmasters and managers and those on the WebWizard’s learning track. As a conference-within-a-conference, the first day of the symposium focuses on pushing Web services to the next level, Web teams, cool tools, design tips and techniques, and more. It is full of practical applications and experiences and sets the stage for further discussions of systems and tools for the Web.
Organized and moderated by Andy Breeding, Information & Research Services, Compaq Computers
In today’s challenging environment, incremental changes fall short. Speakers from both university and corporate environments discuss how they’ve made major changes in the way they deliver Web services. Pace focuses on integrating business Web solutions into library Web services and illustrates how to apply lessons from successful Internet services to libraries with four such implementations at NCSU Libraries: “Vortal- style” Library pages, “Yahoo!-style” subject categories, “Amazon-style” online catalog searching, “Google-style” quick-search options, and other radical notions.
Wallace and Wilson
discuss the corporate climate and customer need for easy access to frequently
requested information, which drove the creation of packaged information
products by Knowledge Center staff. Looking beyond linking for more virtual,
global, and customizable services, they describe some of the knowledge
products created and discuss customer use, non-use, and feedback.
Java. Hot Java.
DHTML. Cascading Style Sheets. Flash. Innovations like these were supposed
to revolutionize the World Wide Web and forever change the way Web pages
would be designed. And yet, Web sites today look very similar to ones from
two or three years ago, and the majority of them do not use the predicted
bleeding-edge technology or high-end graphics. With more new tools becoming
available every day it’s important to be able to distinguish true innovations
from mere gimmickry. Benjes explains how to deploy new tools that really
improve Web site usability while resisting tools that are merely cool.
Lederer shows us the limits and possibilities of machine-based Web page
evaluation tools. Using free validators like Bobby and Web Site Garage,
selected Web pages already deemed good or bad by human evaluators are analyzed.
Do the HTML validators agree on criteria to check and rate pages? Is there
any relationship between the content and structure of the pages? Lederer
examines the ratings given to a specifically prepared Web page created
with different authoring tools and a strictly HTML version, which looks
identical on the screen, and discusses the quality trade-offs between these
10:45 a.m. -
Hear two case studies
address Web site collaboration issues. Alex Horn’s presentation charts
the impact that migrating to a database driven Web environment has on collaboration
in a publishing operation. Then hear about the experiences of a team formed
to tackle the management of a large Web site at Wake Forest University
including the pros and cons of using Web teams, tips for training and supporting
them once they are in place, and how to decide if this approach would work
in your library. Our experiences with the team approach proved very successful,
but it is not for everyone and we hope this presentation will help other
libraries considering new approaches for library Web site development and
12:15 p.m. -
Web site analysis
and looking at other Web sites can often be helpful in the design process.
White analyzes the navigation architectures and the number and types of
links of 28 company Web sites. Another key to smart design is learning
more about your users. Crowley discusses how to use focus groups to improve
your Web sites. She illustrates her efforts to inform the designers of
Web site difficulties and to provide “hard core data” for design improvements
by describing focus group sessions conducted by an outside facilitator,
reference librarians and computer systems staff. The carefully planned
discussion where a targeted population shared their ideas and perceptions
led to some interesting decisions, which she shares.
Want to move beyond
basic HTML? This presentation covers some of the basics of Server Side
Includes (SSI), Cascading Style Sheets (CSS), and Common Gateway Interface
(CGI). What are these acronyms, how can they help on Web sites, what do
they do, and why would you want to use them? See how SSI can simplify site
maintenance. Use CSS to provide consistency in site design. Try CGI for
site search or interactivity. This session provides an overview and looks
at some of the advantages for each of these and also some of the problems
with using them.
3:15 p.m. -
Looking for hot
tips, cool solutions, and exciting new ways to deal with Web design and
usability? Designers of library Web sites share their experiences and knowledge
in this discussion of key components of successful Web sites. This lively
panel of experts touches on a range of topics with specific emphasis on
the lessons they have learned from designing, managing and maintaining
moderated by Barbara Quint, Editor,
Even the most “Old
Economy” of companies are embracing eBusiness and endeavoring to look like
exciting new dot-com players. How will the Net trends that affect virtually
every aspect of commerce impact the information profession? How do we best
adapt — and thrive — in the dot-com world? What skill sets do information
professionals need and how will our roles change in the New Economy? Mary
Ellen Bates will peer into her eCrystal ball and examine the changing role
of the Internet searcher.
Our panel discusses
common problems identified by Web searchers and the software or services
they use to solve them. We will look at a range of working searcher tools:
screen capture software, post-processing software for cleaning up and adding
value to documents extracted from the Web, bookmark managers online and
off, Web utilities, etc.
10:45 a.m. -
Clients come to
librarians with the same expectations (“Go to the library for that article”)
and the same needs — objective, valid information. This session will discuss
ways to accomplish those same tasks within a Web environment.
12:15 p.m. -
What happens to
Web searching when “general” Web search engines like AltaVista or Google
cannot reach “hidden” material, e.g., material in a database that cannot
be “crawled” by the “general” search spider? Searchers find themselves
frustrated, or worse, don’t even know what they’ve missed. This session
will present an overview of the problems that create what some call the
“Invisible Web” and how to get around them.
Which search engines
work best? When? Why? When should you use subject directories, portals,
or gateway pages? How do you identify the quality factors in the tools
that search the Web? How do you become a more discriminating Web searcher?
3:15 p.m. -
The CDL (California
Digital Library) and Pharos projects allow patrons to search simultaneously
many databases with a single integrated result. However, neither system
can take advantage of the search strategies and controlled vocabularies
possible on individual databases. This presentation will discuss when to
use the Z39.50 broadcast search and when to search the individual databases.
Jones, Dysart & Jones Associates
licensing are among the hottest topics and issues within the information
industry today. Basch begins the day with an overview of the negotiation
process for electronic journals. Bane then shares the lessons learned from
SmithKline Beecham’s licensing negotiations for Web-based resources in
a global setting.
advances offer innovative solutions to the realm of content licensing.
iCopyright and one of their clients profile new advances in the technology
of digital rights management and describe how these new solutions are helping
them deal with the challenge of protecting intellectual property.
10:45 a.m. -
with electronic resources in the global context is a detailed and perplexing
process. With the volume and means of electronic exchange of information
increasing at such a rapid pace, many are asking what options are available
to participants of the information industry to put copyright policies and
practices in place. Gervais discusses the differences between the American
and European approaches to rights management, based on the Copyright Clearance
Center’s participation as one of 30 national reproduction rights organizations
(RRO) around the world, that, through bilateral agreements, facilitate
international copyright compliance. KPMG then talks about its experiences
in the practical, day-to-day management of copyright conundrums in deploying
content to a global firm.
12:15 p.m. -
Designed for those
librarians just beginning to plan a digital project, this session covers
the many different approaches to starting a digital project in an academic
environment. From analyzing the project and evaluating staffing needs (and
limitations), to selecting hardware and software, this presentation explores
the key decision-making issues involved in beginning a digital project
to create eResources. Minks describes image and other projects as well
as “funding-friendly” options.
In creating or
migrating organizational collections to an eFormat, it is important to
utilize a system that allows users to be “finders” rather than “searchers.”
Projects based on careful review, analysis and planning can yield electronic
collections that are functional and faithful to the original sources. Schenk
offers a basic guide to beginning the process of identifying, planning,
and managing a digital preservation and archiving process.
3:15 p.m. -
According to IDC,
organizations spend over $2 billion annually on the acquisition of external
content. In 1998 the Information Industry Association reported that over
$6,500,000,000 was spent on the acquisition and administration of market
data. It is estimated that an average budget of the 2000 firms in banking
and securities industries varies between $2 million and $11 million per
year. For a variety of reasons — from decentralized purchasing to uninformed
decision-making — organizations are wasting a great deal of money on electronic
content acquisition and management. In this session Daniels discusses the
problems and solutions of managing eContent to realize savings that directly
hit the bottom line.
moderated by Rebecca Jones, Dysart & Jones Associates
In print and broadcast
newsrooms the “intranet” can be defined broadly as a Web portal to a variety
of internal and external information resources available to reporters and
editors. Such resources fall into rough categories: links to free external
sites organized by beat; links to subscription-priced information provided
to the end user; Web search interfaces to the large internal archives of
news stories and images; Web search interfaces to small internal “homemade”
databases (such as book catalogs or data acquired from government/academia);
Web search interfaces to internal commercial products on CD-ROM; company
information (staff directory, HR/employee information, etc.). Panelists
share their perspectives on how to create, maintain and promote intranets.
10:45 a.m. -
The Walt Disney
Company is known throughout the world by its content. Its animation characters
personify this content which is promoted through worldwide marketing/branding.
The Walt Disney Archives is the central repository of the company history
and the caretaker of a large historical image collection. The image collection
is used as a starting point of many campaigns and promotions. The deployment
of an intranet site provides access to its information and most importantly
its image database of animated characters. How this feat was accomplished,
the importance of the controlled nomenclature/vocabulary to ensure access,
developing applications/ managing the intranet and what the future holds
will be the focus of the discussion.
12:15 p.m. -
Having gone through
the trenches with the first generation intranet, the leaders of the Knoll
Pharmaceutical Company intranet team made sure they included several user
tests in the development schedule for the company’s second generation intranet.
This session will describe the research test processes they used and how
the results impacted the development of the final intranet hierarchy structure
and navigation features. The speakers will share details of how they developed
the tests, personal observations, and recommendations for others considering
user tests on their Web sites or intranets.
Intranets are an
effective tool for implementing a knowledge management initiative. This
practical session will focus on critical attributes, characteristics and
considerations for successfully creating and implementing an intranet for
your knowledge management program. Specific examples, including the
Azurix intranet implementation, will be shared with a focus on day-to-day
practical experiences (such as timeframe, technical and content teams,
external content, collaboration, return-on-investment, statistics, challenges
and other issues). Come join us!
3:15 p.m. -
This session focuses
on intranets in academic settings: the University of Virginia Health Sciences
Library’s intranet — KnowledgeWeb and the London College of Fashion’s ipage.
Speakers share their intranet experiences highlighting their strategies,
successes, challenges, and learnings.
7:30 p.m. -
Editor, Searcher Magazine & SCOUG Steering Committee Members,
Spent all day looking for answers to your problems and still haven't found exactly what you need? Not to worry. Leaders of the nation's longest running active online users group will solve those problems with a mini-version of their famous annual retreat. Bring your problems to the meeting and we'll find solutions together. Like we say in SCOUG, "If online is the answer, what is the question?"