Internet Librarian 2000 General Conference • Monday, November 6th

PreConference – Sunday, Nov. 5th General Conference – Monday, Nov. 6th
Internet@Schools – Sunday, Nov. 5th Monday Evening – SCOUG Session
Internet@Schools – Monday, Nov. 6th General Conference – Tuesday, Nov. 7th
PostConference – Thursday, Nov. 9th Tuesday Evening – Exciting Election Event
Hands-on Cybertours & Cybercruises General Conference – Wednesday, Nov. 8th

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Track A
This three day stream of programs is for Webmasters and managers and those on the WebWizard’s learning track. As a conference-within-a-conference, the first day of the symposium focuses on pushing Web services to the next level, Web teams, cool tools, design tips and techniques, and more. It is full of practical applications and experiences and sets the stage for further discussions of systems and tools for the Web. 

Organized and moderated by Andy Breeding, Information & Research Services, Compaq Computers

Session A101
9:00 a.m. - 9:45 a.m.
Radical Notions: Pushing Web Services to the Next Level
Andrew K. Pace, Assistant Head, Systems, NCSU Libraries

In today’s challenging environment, incremental changes fall short. Speakers from both university and corporate environments discuss how they’ve made major changes in the way they deliver Web services. Pace focuses on integrating business Web solutions into library Web services and illustrates how to apply lessons from successful Internet services to libraries with four such implementations at NCSU Libraries: “Vortal- style” Library pages, “Yahoo!-style” subject categories, “Amazon-style” online catalog searching, “Google-style” quick-search options, and other radical notions.

Wallace and Wilson discuss the corporate climate and customer need for easy access to frequently requested information, which drove the creation of packaged information products by Knowledge Center staff. Looking beyond linking for more virtual, global, and customizable services, they describe some of the knowledge products created and discuss customer use, non-use, and feedback.

Session A102
10:00 a.m. - 10:45 a.m.
Cool Tools: Making the Right Choices with Tools
Candice Benjes, Information Specialist/ Web Manager, Norris Medical Library
Naomi Lederer, Assistant Professor, Reference Librarian, Colorado State University

Java. Hot Java. DHTML. Cascading Style Sheets. Flash. Innovations like these were supposed to revolutionize the World Wide Web and forever change the way Web pages would be designed. And yet, Web sites today look very similar to ones from two or three years ago, and the majority of them do not use the predicted bleeding-edge technology or high-end graphics. With more new tools becoming available every day it’s important to be able to distinguish true innovations from mere gimmickry. Benjes explains how to deploy new tools that really improve Web site usability while resisting tools that are merely cool. Lederer shows us the limits and possibilities of machine-based Web page evaluation tools. Using free validators like Bobby and Web Site Garage, selected Web pages already deemed good or bad by human evaluators are analyzed. Do the HTML validators agree on criteria to check and rate pages? Is there any relationship between the content and structure of the pages? Lederer examines the ratings given to a specifically prepared Web page created with different authoring tools and a strictly HTML version, which looks identical on the screen, and discusses the quality trade-offs between these mechanisms.

10:45 a.m. - 11:30 a.m. 
Coffee Break—A Chance to Visit the Exhibits

Session A103
11:30 a.m. - 12:15 p.m.
Collaboration in Action
Jessica Fistere, Professional Services Manager, Mediasurface, Inc.
Rosalind Tedford, Information Technology Center Manager, Susan S. Smith, Technology Team Leader, and 
H. David “Giz” Womack, Information Technology Center Specialist II, Wake Forest University

Hear two case studies address Web site collaboration issues. Alex Horn’s presentation charts the impact that migrating to a database driven Web environment has on collaboration in a publishing operation. Then hear about the experiences of a team formed to tackle the management of a large Web site at Wake Forest University including the pros and cons of using Web teams, tips for training and supporting them once they are in place, and how to decide if this approach would work in your library. Our experiences with the team approach proved very successful, but it is not for everyone and we hope this presentation will help other libraries considering new approaches for library Web site development and maintenance.

12:15 p.m. - 1:30 p.m. 
Lunch Break—A Chance to Visit the Exhibits

Session A104
1:30 p.m. - 2:15 p.m.
Getting Smarter about Your Web Site
Pam White, Consumer Health Coordinator, National Network of Libraries of Medicine, New England Region, University of Connecticut Health Center
Gwyneth H. Crowley, Assistant Professor, Sterling C. Evans Library, Texas A&M University

Web site analysis and looking at other Web sites can often be helpful in the design process. White analyzes the navigation architectures and the number and types of links of 28 company Web sites. Another key to smart design is learning more about your users. Crowley discusses how to use focus groups to improve your Web sites. She illustrates her efforts to inform the designers of Web site difficulties and to provide “hard core data” for design improvements by describing focus group sessions conducted by an outside facilitator, reference librarians and computer systems staff. The carefully planned discussion where a targeted population shared their ideas and perceptions led to some interesting decisions, which she shares. 

Session A105
2:30 p.m. - 3:15 p.m.
Web Site Design Tips and Techniques for SSI, CSS, CGI
Greg Notess, Reference Librarian, Montana State University & Webmaster, Search Engine Showdown

Want to move beyond basic HTML? This presentation covers some of the basics of Server Side Includes (SSI), Cascading Style Sheets (CSS), and Common Gateway Interface (CGI). What are these acronyms, how can they help on Web sites, what do they do, and why would you want to use them? See how SSI can simplify site maintenance. Use CSS to provide consistency in site design. Try CGI for site search or interactivity. This session provides an overview and looks at some of the advantages for each of these and also some of the problems with using them.

3:15 p.m. - 3:45 p.m. 
Coffee Break—A Chance to Visit the Exhibits

Session A106
3:45 p.m. - 4:30 p.m.
Webmasters’ Roundtable
Darlene Fichter, Northern Lights Internet Solutions, Ltd. 
Greg Notess, Reference Librarian, Montana State University & Webmaster, Search Engine Showdown

Looking for hot tips, cool solutions, and exciting new ways to deal with Web design and usability? Designers of library Web sites share their experiences and knowledge in this discussion of key components of successful Web sites. This lively panel of experts touches on a range of topics with specific emphasis on the lessons they have learned from designing, managing and maintaining Web sites.


Track B
[See also: Tuesday, Track B]
It all starts here — in the basic searching experience. Can you and the people you train make the Web provide the information you need efficiently and effectively? Whether you search for patrons or recommend or design sites for clients, it all begins with that essential hands-on experience. On this first day of a three day stream, share the insights of experienced colleagues. 

Organized and moderated by Barbara Quint, Editor, Searcher

Session B101
9:00 a.m. - 9:45 a.m.
The Dot-Com-ization of the Information Profession, or, “How I Learned to Stop Worrying and Love Insane Change”
Mary Ellen Bates, Bates Information Service

Even the most “Old Economy” of companies are embracing eBusiness and endeavoring to look like exciting new dot-com players. How will the Net trends that affect virtually every aspect of commerce impact the information profession? How do we best adapt — and thrive — in the dot-com world? What skill sets do information professionals need and how will our roles change in the New Economy? Mary Ellen Bates will peer into her eCrystal ball and examine the changing role of the Internet searcher.

Session B102
10:00 a.m. - 10:45 a.m.
Tools of the Trade — Who Uses What and Why
Sheri R. Lanza, Global InfoResources 
Amelia Kassel, MarketingBASE
Deborah Hunt, Information Edge
Tim DeWolf, Research Librarian, Federal Reserve Bank of San Francisco

Our panel discusses common problems identified by Web searchers and the software or services they use to solve them. We will look at a range of working searcher tools: screen capture software, post-processing software for cleaning up and adding value to documents extracted from the Web, bookmark managers online and off, Web utilities, etc.

10:45 a.m. - 11:30 a.m. 
Coffee Break—A Chance to Visit the Exhibits

Session B103
11:30 a.m. - 12:15 p.m.
Same Tasks, Just New Tools
Marcia Henry, Database Coordinator, Oviatt Library, California State University 
Micki McIntyre, UMDNJ Health Sciences Library at Stratford

Clients come to librarians with the same expectations (“Go to the library for that article”) and the same needs — objective, valid information. This session will discuss ways to accomplish those same tasks within a Web environment.

12:15 p.m. - 1:30 p.m. 
Lunch Break—A Chance to Visit the Exhibits

Session B104
1:30 p.m. - 2:15 p.m.
The Invisible Web
Gary D. Price, MLIS, George Washington University
Chris Sherman, President, Searchwise

What happens to Web searching when “general” Web search engines like AltaVista or Google cannot reach “hidden” material, e.g., material in a database that cannot be “crawled” by the “general” search spider? Searchers find themselves frustrated, or worse, don’t even know what they’ve missed. This session will present an overview of the problems that create what some call the “Invisible Web” and how to get around them.

Session B105
2:30 p.m. - 3:15 p.m.
Joe Barker, Web Searching Coordinator, The Teaching Library, UC Berkeley

Which search engines work best? When? Why? When should you use subject directories, portals, or gateway pages? How do you identify the quality factors in the tools that search the Web? How do you become a more discriminating Web searcher?

3:15 p.m. - 3:45 p.m. 
Coffee Break—A Chance to Visit the Exhibits

Session B106
3:45 p.m. - 4:30 p.m.
One Stop Shopping, or Is Universal Access Really What We Want?
Mary S. Woodley, Social Sciences Librarian, California State University, Northridge

The CDL (California Digital Library) and Pharos projects allow patrons to search simultaneously many databases with a single integrated result. However, neither system can take advantage of the search strategies and controlled vocabularies possible on individual databases. This presentation will discuss when to use the Z39.50 broadcast search and when to search the individual databases.


Track C
eRESOURCES [Bonsai Ballroom]
With so many of the information resources in electronic formats on the Internet, intranets and in internal databases, the whole process of identifying, evaluating, negotiating, licensing, deployment and the management of information has reached a new level of complexity. This three day stream looks closely at electronic resources, managing content, and the roles necessary to succeed in the eWorld! In this first day, speakers help the audience explore the whole process of negotiating and licensing, coping with copyright, digitizing and helping clients use all of these eFormats effectively. They also discuss various technologies impacting eResources, and how information professionals can harness this technological power. 

Organized by Rebecca Jones, Dysart & Jones Associates
Moderated by Stephen Abram, IHS Micromedia

Session C101
9:00 a.m. - 9:45 a.m.
Making the Connection: Negotiating & Licensing Electronic Resources
Buzzy Basch, Basch Subscriptions/The Reference Shelf 
Adele F. Bane, Senior Librarian, SmithKline Beecham Pharmaceuticals R&D

Negotiating and licensing are among the hottest topics and issues within the information industry today. Basch begins the day with an overview of the negotiation process for electronic journals. Bane then shares the lessons learned from SmithKline Beecham’s licensing negotiations for Web-based resources in a global setting.

Session C102
10:00 a.m. - 10:45 a.m.
Copyright & Digital Rights in the eWorld: Technology Solutions
Todd Sherman, Vice President of Corporate Services,

Recent technology advances offer innovative solutions to the realm of content licensing. iCopyright and one of their clients profile new advances in the technology of digital rights management and describe how these new solutions are helping them deal with the challenge of protecting intellectual property.

10:45 a.m. - 11:30 a.m. 
Coffee Break—A Chance to Visit the Exhibits

Session C103
11:30 a.m. - 12:15 p.m.
eContent in the Global Environment
Daniel Gervais, Director of International Relations, Copyright Clearance Center
Craig Wingrove, External Industry Content and Research Manager, KPMG

Copyright compliance with electronic resources in the global context is a detailed and perplexing process. With the volume and means of electronic exchange of information increasing at such a rapid pace, many are asking what options are available to participants of the information industry to put copyright policies and practices in place. Gervais discusses the differences between the American and European approaches to rights management, based on the Copyright Clearance Center’s participation as one of 30 national reproduction rights organizations (RRO) around the world, that, through bilateral agreements, facilitate international copyright compliance. KPMG then talks about its experiences in the practical, day-to-day management of copyright conundrums in deploying content to a global firm.

12:15 p.m. - 1:30 p.m. 
Lunch Break—A Chance to Visit the Exhibits

Session C104
1:30 p.m. - 2:15 p.m.
Digitizing to Create eResources: Part I
Gina L. B. Minks, Special Collections Librarian, McFarlin Library, University of Tulsa

Designed for those librarians just beginning to plan a digital project, this session covers the many different approaches to starting a digital project in an academic environment. From analyzing the project and evaluating staffing needs (and limitations), to selecting hardware and software, this presentation explores the key decision-making issues involved in beginning a digital project to create eResources. Minks describes image and other projects as well as “funding-friendly” options.

Session C105
2:30 p.m. - 3:15 p.m.
Now That It’s Digital What Do We Do? Part II
Leigh Caskey Schenk, Systems Librarian for Redstone Scientific Information Center, U.S. Army Aviation & Missile Command

In creating or migrating organizational collections to an eFormat, it is important to utilize a system that allows users to be “finders” rather than “searchers.” Projects based on careful review, analysis and planning can yield electronic collections that are functional and faithful to the original sources. Schenk offers a basic guide to beginning the process of identifying, planning, and managing a digital preservation and archiving process.

3:15 p.m. - 3:45 p.m. 
Coffee Break—A Chance to Visit the Exhibits

Session C106
3:45 p.m. - 4:30 p.m.
How to Manage eContent to Save Time and Money
Marie Daniels, Product Manager, eContent Control, Janus Technologies

According to IDC, organizations spend over $2 billion annually on the acquisition of external content. In 1998 the Information Industry Association reported that over $6,500,000,000 was spent on the acquisition and administration of market data. It is estimated that an average budget of the 2000 firms in banking and securities industries varies between $2 million and $11 million per year. For a variety of reasons — from decentralized purchasing to uninformed decision-making — organizations are wasting a great deal of money on electronic content acquisition and management. In this session Daniels discusses the problems and solutions of managing eContent to realize savings that directly hit the bottom line.


Track D
Co-sponsored with Information Today’s Intranet Professional newsletter, this three day stream looks at the growing use of intranets to underpin knowledge communities where librarians thrive. Day one focuses on case studies of intranet professionals who coordinate intranet activities and provide key services to their communities. 

Organized and moderated by Rebecca Jones, Dysart & Jones Associates

Session D101
9:00 a.m. - 10:45 a.m.
News Nets: News Library Case Studies
Richard Geiger, San Francisco Chronicle
Lynn Dombek, Assistant Director, Research Center, Time Inc. 
Pete Basofin, Sacramento Bee 

In print and broadcast newsrooms the “intranet” can be defined broadly as a Web portal to a variety of internal and external information resources available to reporters and editors. Such resources fall into rough categories: links to free external sites organized by beat; links to subscription-priced information provided to the end user; Web search interfaces to the large internal archives of news stories and images; Web search interfaces to small internal “homemade” databases (such as book catalogs or data acquired from government/academia); Web search interfaces to internal commercial products on CD-ROM; company information (staff directory, HR/employee information, etc.). Panelists share their perspectives on how to create, maintain and promote intranets.

10:45 a.m. - 11:30 a.m. 
Coffee Break—A Chance to Visit the Exhibits

Session D102
11:30 a.m. - 12:15 p.m.
Disney Worldwide: Content Access via an Intranet
Adina Lerner, Archives Specialist, Walt Disney Archives

The Walt Disney Company is known throughout the world by its content. Its animation characters personify this content which is promoted through worldwide marketing/branding. The Walt Disney Archives is the central repository of the company history and the caretaker of a large historical image collection. The image collection is used as a starting point of many campaigns and promotions. The deployment of an intranet site provides access to its information and most importantly its image database of animated characters. How this feat was accomplished, the importance of the controlled nomenclature/vocabulary to ensure access, developing applications/ managing the intranet and what the future holds will be the focus of the discussion. 

12:15 p.m. - 1:30 p.m. 
Lunch Break—A Chance to Visit the Exhibits

Session D103
1:30 p.m. - 2:15 p.m.
User Tests: One Intranet Team’s Experience
Joanne Lustig, Director, InteliQuest, & Team Leader, Knowledge Center Intranet, Knoll Pharmaceutical Company
Chris Olson, Chris Olson & Associates

Having gone through the trenches with the first generation intranet, the leaders of the Knoll Pharmaceutical Company intranet team made sure they included several user tests in the development schedule for the company’s second generation intranet. This session will describe the research test processes they used and how the results impacted the development of the final intranet hierarchy structure and navigation features. The speakers will share details of how they developed the tests, personal observations, and recommendations for others considering user tests on their Web sites or intranets.

Session D104
2:30 p.m. - 3:15 p.m.
Using Your Intranet for Knowledge Management
Tina Byrne, Enterprise Consultant, Factiva, a Dow Jones & Reuters Company
Pegi Newhouse, Director of E-Communications, Azurix

Intranets are an effective tool for implementing a knowledge management initiative. This practical session will focus on critical attributes, characteristics and considerations for successfully creating and implementing an intranet for your knowledge management program.  Specific examples, including the Azurix intranet implementation, will be shared with a focus on day-to-day practical experiences (such as timeframe, technical and content teams, external content, collaboration, return-on-investment, statistics, challenges and other issues).  Come join us!

3:15 p.m. - 3:45 p.m. 
Coffee Break—A Chance to Visit the Exhibits

Session D105
3:45 p.m. - 4:30 p.m.
Academic Intranet Intelligence: Experiences & Learnings
Sandra Reed, Acting Library I.T. Manager, London College of Fashion
Kim Guenther, Director, Health Systems Web Center, University of Virginia, Health & Sciences Library

This session focuses on intranets in academic settings: the University of Virginia Health Sciences Library’s intranet — KnowledgeWeb and the London College of Fashion’s ipage. Speakers share their intranet experiences highlighting their strategies, successes, challenges, and learnings.


7:30 p.m. - 9:00 p.m.
Monday Evening Session [San Carlos Ballroom]
SCOUG SESSION: The Southern California Online Users Group (SCOUG) Hosts an Advanced Retreat

SPEAKER: Barbara Quint , Editor, Searcher Magazine & SCOUG Steering Committee Members, including:
Lynn Ecklund, Seek Information Services, Inc.
Lys Chuck, C Q & A
Carol Bordinaro , Pasadena City College Library
John Dobbins, Occidental College Library
Eva Perkins, EPA Research
Steve Coffman, LSSI
Bill Richardson, Seek Information Services, Inc.

Spent all day looking for answers to your problems and still haven't found exactly what you need?  Not to worry.  Leaders of the nation's longest running active online users group will solve those problems with a mini-version of their famous annual retreat.  Bring your problems to the meeting and we'll find solutions together.  Like we say in SCOUG, "If online is the answer, what is the question?"


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