KMWorld 2001 Conference and Exposition
Knowledge Drivers of the e-Enterprise
Santa Clara Convention Center 
Santa Clara, Ca
October 29 - 
November 1, 2001 
General Conference 
Wednesday, October 31st
PreConference Workshops Tuesday, Oct. 30th Wednesday, Oct. 31st Thursday, Nov. 1st
Track A:
Track B
Track C
Track D
Track E

9:00 a.m. - 9:45 a.m.

David SnowdenInnovation, KM & Corporate Success
David Snowden, Director, Institute for Knowledge Management, IBM 
Innovation is one of those things that all companies want, but few are prepared to tolerate the ambiguity and uncertainty on which its effective management depends. It is also a word that is often confused with creativity, which is a necessary but by no means sufficient condition for innovation. Snowden discusses approaches that are the opposite of rational behavior, that need organizations to manage a complex, but not complicated portfolio of methods and environments. He draws on ideas from complexity theory and gives concrete examples of how to improve the flow of knowledge within organizations. He introduces a new metaphor and provides many practical ideas for driving your eBusiness to success. 

9:45 a.m. - 10:30 a.m.
Coffee Break - A Chance to Visit the Exhibits

[ROOMS 209/210]

Moderated by Steve Barth, KMWorld Columnist,
former editor-at-large for Knowledge Management magazine

Session A201 — 10:30 a.m. - 11:15 a.m.

Valuation of Knowledge Strategies and Measurement Techniques
Sharona Justman, Chief Executive Officer, Rubenstein/Justman Management Consultants 
This session takes a hard look at how corporations measure the success of their KM initiatives and the techniques used to evaluate this success both to the bottom line and to employee confidence. Corporations today are asking themselves: What do we do that differentiates us in servicing our customers? What do we know that differentiates us in the marketplace? What can we do to more effectively use what we know to service our customers and position us as a market leader? These questions are the current challenges solved through the use of KM strategy, KM change management, and KM valuation structures. 

Session A202 — 11:30 a.m. - 12:15 p.m.

Designing Organizations to Add Value Through Knowledge
Susan Albers Mohrman, Center for Effective Organizations, Marshall School of Business, University of Southern California 
Optimizing the value-adding knowledge processes of the organization requires organizational models that intentionally align all features of the organization to support the acquisition, generation, diffusion and application of knowledge. Mohrman presents the results of a study of 10 major technology corporations and highlights the organizational design elements that support effective knowledge management and the role that information technology plays in the knowledge system. 

12:15 p.m. - 1:45 p.m.
Lunch Break - A Chance to Visit the Exhibits

Session A203 — 1:45 p.m. - 2:30 p.m.

Intellectual Capital: Owning, Controlling, and Measuring
Erick Brethenoux, VP, Lazard Freres 
Scott Eliot, Director, Knowledge Management Products Group, Lotus Development Corporation 
These questions plague many corporations: How do we value our intellectual capital? How do we control it? And what IS ownership of intellectual capital? The increasing importance of intangibles in companies’ market valuations has captured investors’ attentions and opened new avenues for the practical measure of knowledge. The speakers address these questions from two perspectives. Brethenoux introduces the knowledge management marketplace from an investor’s perspective, i.e., from the other side of the mirror, reflecting back a practical, usable and attractive financially based image. Elliot shares the lessons learned at Lotus as they work with clients in identifying, reusing and managing their intellectual capital. 

Session A204 — 2:45 p.m. - 3:30 p.m.

How to Measure the Potential of Knowledge
Boyd Hendriks, Senior Managing Consultant, Knowledge Management, Cap Gemini Ernst & Young; Editor, Information Professional
Promising results have been booked in measuring the potential of knowledge in a multidisciplinary environment.  Five research institutes and unversities joined forces with the aid of a multi-million Euro capital injection establishing a world knowledge center on engineering, based on agreements on the quality of knowledge management and the potential of knowledge.  Nine major knowledge management principles were chosen to define 114 key indices measuring the potential of knowledge in the new organization.  This session will give an explanation on the what and how.

3:30 p.m. - 4:15 p.m.
Break - A Chance to Visit the Exhibits

Session A205 — 4:15 p.m. - 5:00 p.m.

Tacit and Explicit: Measure and Map It 
Valdis Krebs, Principal, OrgNet
Margaret Logan, Know Inc. 
Eric Zhelka, Konverge, Inc. 
Knowledge artifacts are iterative representations of the knowledge of the company. Two interdependent knowledge management models, the Enterprise Capital Model and a social network model, are integral components of a jointly conceived knowledge network mapping system KNETMAP, which organizes defined relationships between people and the information they share (knowledge artifacts) and as well as relevant metrics. The speakers will explain the concepts behind these models and how organizations are using the models to facilitate user interaction with highly flexible, associative links or ties of varying dimension that enable the visualization of digitally stored knowledge artifacts and their network of interrelationships. 

Today’s sessions cover a range of KM applications from eLearning to text mining to content management, and from digital experts to voice technologies. Join us for in-depth looks at real-world applications.

Moderated by Seth Earley, Earley and Associates
Session B201 — 10:30 a.m. - 11:15 a.m.

Meet Me in RIO: Implementing Reusable Information Objects for eLearning
Kim E. Ruyle, Manager, Special Projects, John Deere Power Systems
Peder Jacobsen, LogicBay Corp.
Reusable information objects (RIOs) and reusable learning objects (RLOs) comprise the Holy Grail of eLearning and knowledge management initiatives. This highly interactive session provides an in-depth look at RIO/RLO development and implementation. A case study is presented and interactive Web elements are demonstrated to show how this technology can be effectively implemented. Demonstrated results include the effective management of media-independent content and the enhanced productivity of content developers. 

Session B202 — 11:30 a.m. - 12:15 p.m.

Under the Hood: Text Mining Technology Revealed
Lisa S. Pazer, CEO, Xtelica Strategy Systems LLC
John Cleary, Chief Technology Officer, ReelTwo 
Advanced text-mining technologies promise exciting new possibilities and functionalities for the organization, personalization, and retrieval of electronic content. A new breed of software now emerging from a handful of small R&D-centric firms offers language understanding rivaling that of human editors; some products can even recognize sentiment and intent in text. But all technology isn't created equal. As marketing slogans battle it out in a crowded and hotly contested vendor landscape, here’s what you really need to know about what’s “under the hood” of today’s content and knowledge management technologies to make the right choice for your business. 

12:15 p.m. - 1:45 p.m.
Lunch Break - A Chance to Visit the Exhibits

Session B203 — 1:45 p.m. - 2:30 p.m.

Who Knows What: Digital Experts and Tacit Knowledge
David Gilmour, President/Founder/CEO, Tacit Knowledge Systems 
William Seidman, CEO, and Michael McCauley, VP Product Development, Cerebyte 
By its nature, tacit knowledge requires a context in order to be truly helpful. Often, this context must be provided by the experts themselves in one-on-one interactions. However, finding these experts and capturing the interactions is the real challenge. During this session, you will learn about several innovative software tools that address this challenge, including digital expert (DE) technology, which provides inexperienced workers with the opportunity to get expert coaching, anywhere, anytime, without the human expert. Each panelist provides a case study illustrating their technology in action. 

Session B204 — 2:45 p.m. - 3:30 p.m.

KM & Voice Technologies
John Hardigree, Project Manager, Accenture 
Paul V. Haley, President, The Haley Enterprise, Inc. 
Voice technologies will be playing an increasingly major role in knowledge capture and delivery over the next few years. There are many examples of how this technology is already changing the way people receive, interact, and deliver information. This session looks at examples of industries currently using this technology as well as those that are about to be affected. It also looks at how, with advances in natural language processing and speech recognition, knowledge automation and artificial intelligence technologies are automatically generating middle tier business logic and decision support systems without the delays and programming costs of traditional IT.

3:30 p.m. - 4:15 p.m.
Break - A Chance to Visit the Exhibits

Session B205 — 4:15 p.m. - 5:00 p.m.

Intellectual Capital & Technology
Joe Ruck, Senior Vice President, Marketing, Interwoven, Inc. 
In an economy based on knowledge and intellectual capital, the untapped, unmapped knowledge of organizations is a company’s greatest competitive weapon. But this vital asset is not found on a balance sheet, only rarely managed, and almost never managed skillfully. This session discusses how eBusiness content management solutions empower employees to access and manipulate intellectual capital via the Internet or company intranet. It focuses on how to utilize information from legacy systems and mainframes, relational databases, and Internet applications. 

As a key piece in managing content, organizing knowledge relies heavily on taxonomies, lexicons, coding systems and tools.  In this full day in-depth look at the critical areas of CM and KM, experts in categorization systems and technologies provide a range of sessions. 

Moderated by Bonnie Burwell, Burwell Information Services

Session C201 — 10:30 a.m. - 11:15 a.m.

Taxonomies, Lexicons & Organizing Knowledge
Bob Boiko, President, Metatorial Services, Inc.
In this session, Boiko discusses the main ways that information is organized. From taxonomies to controlled vocabularies to associations, to sequences, Boiko will provide insight into the methods and practices of organization. He will speak about the difference between organizing for management as well as for presentation and access. During the session, he will provide examples from his 15 year experience in the software industry.

Session C202 — 11:30 a.m. - 12:15 p.m.

An Evaluation of Modern Categorization Systems
Ian Hersey, VP, Linguistic Products, Inxight Software Inc. 
Chris Porter, Director, Coding Systems, Factiva, a Dow Jones and Reuters Company 
Perhaps the most daunting challenge of building an enterprise information portal (EIP) is organizing huge amounts of content. This talk introduces, compares and contrasts the three current approaches to categorization. It illustrates using a case study and explores categorization in terms of the pros/cons, advantages/disadvantages, challenges confronted and lessons learned against a backdrop of the real-world EIP development and deployment process at Factiva. 

12:15 p.m. - 1:45 p.m.
Lunch Break - A Chance to Visit the Exhibits

Session C203 — 1:45 p.m. - 2:30 p.m.

Quality Metrics for Taxonomy Development
Claude Vogel, Founder & CTO, Semio Corporation 
Portals rely on good taxonomies for information accessibility and user satisfaction. Experience dictates that a good taxonomy should be intuitive, compelling and useful, but how best to accomplish this goal? This presentation discusses a practical methodology for developing a good taxonomy, including using a quality plan framework as the backbone of your portal initiatives, key characteristics of a good taxonomy, tactics for ensuring that your taxonomy is easy to develop, validate and maintain, and tips for increasing the information value, accuracy and completeness of your taxonomy. 

Session C204 — 2:45 p.m. - 3:30 p.m.

Taxonomies in Action
Robert Haddad, VP, Project Performance Corporation 
Charles Weinstein, Director, KM Consulting, Sopheon/Teltech 
The amount of information stored and distributed online and across companies is mind-boggling, and not having easy access to that information and knowledge can mean huge losses in time and resources. One of the key steps to effectively managing content and knowledge is appropriately classifying unstructured data like e-mails, Web pages, databases and other collections. Panelists present case studies, including the Department of Defense, and an array of knowledge portals illustrating ways of capturing knowledge and separating useful information from the clutter of the irrelevant through the use of taxonomies, hierarchical organizational arrangements, and categorization schemes. 

3:30 p.m. - 4:15 p.m.
Break - A Chance to Visit the Exhibits

Session C205 — 4:15 p.m. - 5:00 p.m.

Natural Language Advances
Fred Popowich, President, Gavagai Teachnology 
Julian Henkin, Vice President, Worldwide Customer Services, LexiQuest, Inc. 
Natural language processing (NLP) technology is the key to developing accurate KM applications such as search engine retrieval, cross-language classification and categorization, content visualization and summarization tools, and multilingual aids. Using case studies, panelists illustrate both the strengths that NLP brings to KM as well as the requirements organizations need to evaluate NLP systems. 

[ROOMS 203/204]

Moderated by Ellen Shapley, Shapley Dietrich Associates

Session D201 — 10:30 a.m. - 11:15 a.m.

Collaborative Workspaces in Practice
Bob Schoettle, VP Marketing, Intraspect Software, Inc. 
The quickened pace of business necessitates enterprise knowledge sharing to enable global project teams and the extended enterprise to work together more efficiently for better client service and improved business processes. The solution? A Web-based workspace that facilitates many-to-many collaboration and generates ever-greater value as it integrates, manages and constantly reuses accumulated intellectual capital. This improved communication speeds processes and time-to-market, driving the bottom line. In this session, learn about examples of collaborative workspaces in action such as Hill & Knowlton, Rapp Collins, and Cadence that have improved service, decreased product time-to-market and slashed costs. 

Session D202 — 11:30 a.m. - 12:15 p.m.

Collaborative Intranets: Integrating KM with Culture, Content and Technology
Fredda Lerner, Associate, Booz-Allen and Hamilton 
In today’s fast-paced business environment, managing projects in a dynamic organization can change with each new employee or assignment. To successfully oversee such project changes, organizations must develop processes that foster collaboration and build best practices. The most successful projects are those based on repeatable processes that have a proven delivery methodology. Most methodologies are presented in static form as documentation that is followed as a tactical, rote checklist. However, methodologies should be subject to interpretation and continuous improvement by those who strategically deliver and manage the methodology. This session explores the application of Web-based communities of practice that foster the delivery and continuous improvement of project methodology in a dynamically changing environment. Enabling technologies for virtual communities and their application to methodology-based communities of practice are discussed. 

12:15 p.m. - 1:45 p.m.
Lunch Break - A Chance to Visit the Exhibits

Session D203 — 1:45 p.m. - 2:30 p.m.

Implementing a KM Solution at Cambridge Technology Partners
Lauren Klein, Team Leader, Worldwide Knowledge Management Assimilation 
Suzanne Connolly, Worldwide Knowledge Architect, Cambridge Technology Partners 
This case study chronicles the challenges that the KM Team encountered while trying to implement a KM initiative. It begins by defining the process of establishing a knowledge architecture to support the executive vision, then demonstrates how to build consensus around the business goals and objectives for a successful KM initiative involving different business units.  Speakers outline the cultural and technology challenges that a KM group traditionally encounters and some mitigation strategies to be successful. They finish with a review of the process after implementation in order to measure its effectiveness against the business goals and objectives and to measure the return on investment for these KM initiatives against overall employee and company performance. 

Session D204 — 2:45 p.m. - 3:30 p.m.

Creating Knowledge-Based Cultures
Thomas M. Mayer, M.D., Quality Manager, Swiss Paraplegic Centre 
This real-world example discusses how KM excellence precedes business excellence. With the lack of scientific and behavioral knowledge leading to the deaths of para- and tetraplegic patients in the past century, KM makes a difference. The speaker emphasizes the model used, including how visions of interdisciplinary knowledge creation and its management came to reality, how the European market leader in pararehabilitation transformed a European QM-model into a continuously skill-mining KM-tool and what the overall outcome of this approach means to patients, employees and society in terms of life quality and job satisfaction. 

3:30 p.m. - 4:15 p.m.
Break - A Chance to Visit the Exhibits

Session D205 — 4:15 p.m. - 5:00 p.m.

Influencing End Users to Contribute and Use Knowledge
Mary Corcoran, V.P., Outsell, Inc. 
The mantra of knowledge managers is that “the soft stuff is the hard stuff.” Leading companies have made huge investments to install and manage knowledge management systems, yet end users have noticed little impact. Knowledge management initiatives will succeed only when people within the organization make the positive choice to contribute their knowledge, and to use knowledge to improve what they do. Knowledge leaders have the responsibility to influence people to make more effective choices. Outsell, through its extensive research with thousands of knowledge contributors and users, provides a framework for understanding how people make those choices and a prescription for influencing end users to contribute and use knowledge. 

Electronic government initiatives are in demand around the world.  Some countries, like Canada have mandated that government departments be fully electronic by 2003.  This full-day of programs provides frameworks and real world examples of organizations that are structuring information for agency-wide sharing, using interesting models and tools, and providing networks and communities for practitioners.   

Organized and moderated by 
Donna Scheeder, Congressional Research Service, Library of Congress 

Session E201 — 10:30 a.m. - 11:15 a.m.

What’s Happening with eGovernment Strategies
Donna Scheeder, Congressional Research Service, Library of Congress and others 
Nigel Oxbrow, President, TFPL 
Boyd Hendriks, Senior Managing Consultant, Knowledge Management, Cap Gemini Ernst & Young; Editor, Information Professional
The overview session looks at the strategies, progress, and plans within the U.S., the European community, and governments in other countries. It focuses on key developments and applications, models and future directions. 

Session E202 — 11:30 a.m. - 12:15 p.m.

KM Practices in Government: A Canadian Perspective
Nick Bontis, Institute for Intellectual Capital Research 
Marie Lalonde, Health Canada 
Nilem Bedi, Ministry of Transportation 
Ash Sooknanan, Workplace Safety and Insurance Board 
This panel represents working knowledge initiatives within three different Canadian government agencies. Speakers tell stories from the trenches, share what’s worked and what hasn’t, describe their strategies and tools, as well as their successes and challenges. 

12:15 p.m. - 1:45 p.m.
Lunch Break - A Chance to Visit the Exhibits

Session E203 — 1:45 p.m. - 2:30 p.m.

Advancing eBusiness & KM Through a Common Enterprise Framework
Harriet Riofrio, Senior Knowledge Officer, OASD/C31, Department of Defense 
Paul T. Smith, Deputy CIO for Enterprise Transformation, NAVSEA 
eBusiness and KM are part of a continuum of best practices that share many of the same technologies, standards, management challenges, and technical and cultural barriers.  Highlighting key DoD and Navy initiatives, this session presents new management frameworks; KM strategies for complex, geographically-disparate organizations; challenges, successes, future plans and lessons learned. 

Session E204 — 2:45 p.m. - 3:30 p.m.

Knowledge Sharing Strategies: Case Studies
Jayme Teixeira Filho, VP, Training and Consulting, Informal Informatica & Author of Gerenciando Conhecimento (Managing Knowledge) and Novas Oportunidades em Comércio Eletrônico (New Opportunities in  E-Business)
Every situation is different, but knowledge sharing helps create new ideas. This session explores two examples of government strategies in action including Brazil’s Departamento de Aviação Civil (Civil Aviation Department). Speakers share their experiences, challenges and learnings. 

3:30 p.m. - 4:15 p.m.
Break - A Chance to Visit the Exhibits

Session E205 — 4:15 p.m. - 5:00 p.m.

Tools for Better eGovernment
Chris Twardowski, Manager of Client Services, Orbital Software
Albert Simard, Director, Knowledge Management Division, Canadian Forest Service, Natural Resources Canada 
Caroline A. Cook, Canadian Forest Service, Natural Resources Canada
What are the tools and technologies that are being used today to improve eGovernment?   Using real world applications to illustrate, this panel shares their solutions. 

Information Today, Inc. 
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Phone: (609) 654-6266 • Fax: (609) 654-4309 
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