Information Today
Volume 19, Issue 1 January 2002
Table of Contents Previous Issues Subscribe Now! ITI Home
Open eBook Forum Announces Campaign to Promote E-Books

"Open an eBook ... Discover New Worlds of Reading" is the name of a campaign announced by the Open eBook Forum (OeBF)that hopes to promote the use of e-books for literacy, accessibility, and enhanced reading experiences. Joining in this campaign are leading e-book technology vendors, publishers, authors, libraries, and educators. Key sponsors include Adobe Systems, Inc., InterTrust Technologies Corp., and Microsoft Corp.

The campaign's programs include new initiatives launched by the OeBF Education and Business Development committees, the announcement of a free e-bookstore for young readers, and many ongoing e-book programs promoted by OeBF members. The campaign will officially launch this month.

"The Open an eBook campaign is a multiyear education effort sponsored by the OeBF to promote the value of e-books to readers worldwide," said OeBF president Steve Potash. "One of the goals of the project is to provide publishers, teachers, and libraries around the world the tools they need to permit readers to 'Open an eBook' and see how easy it is to enjoy the benefits."

Key messages of the Open an eBook campaign program include the following: 

  • Open an eBook ... to advance literacy. 

  • Open an eBook ... to provide access to more books for people with print disabilities. 

  • Open an eBook ... to enhance reading with interactivity and extend beyond the book. 

  • Open an eBook ... to provide portability and mobility of content. 

  • Open an eBook ... to encourage reading programs for education and learning. 

  • Open an eBook ... to expand the joy of reading.
The Open an eBook Web site ( will be the main vehicle for distribution of information about the campaign. It will include public announcements, updates, downloadable logos and other tools, and opportunities to share information and provide feedback.

Source: Open eBook Forum, Boulder, CO, 303/543-1060;

Table of Contents Previous Issues Subscribe Now! ITI Home
© 2002 Information Today, Inc. Home