InfoToday 2003
The Global Conference and Exhibition on Electronic Information & Knowledge Management
InfoToday 2003
Content Management Symposium
Thursday, May 8th
The Content Management Symposium is open to all attendees who are registered for National Online, KnowledgeNets, or E-Libraries.

Managing content is a critical piece of any information or knowledge initiative, making the strategies relating to content management (CM) vital. This focused forum, in two concurrent session tracks, looks at key content management challenges and strategies, best practices, models, techniques, and solutions.

Moderator: Tom Reamy,
Knowledge Architect, KAPS Group
KEYNOTE [Trianon Ballroom]
Marybeth PetersContent Management: Challenges and Strategies

1:30 p.m. – 2:30 p.m. 
Bob Boiko, Lecturer, iSchool, University of Washington, & Author, Content Management Bible 

Bob Boiko, a well-known expert and author of the Content Management Bible, kicks off the Content Management Symposium and provides a background and perspective on the current content management landscape. Boiko identifies the components of content management, using case studies and lessons learned to illustrate enterprise challenges and strategies. He provides a clear picture of the elements involved in managing content and covers effective tools for dealing with CM challenges.

Last Chance to Visit the Exhibits
2:30 p.m. – 3:00 p.m.
Session CM101 — Taxonomies, Lexicons, & Organizing Content [Trianon Ballroom]
3:00 p.m. – 3:30 p.m. 
Wendi Pohs, IBM Lotus Software

Wendi Pohs discusses the processes and tools required for taxonomy creation—from defining meaningful categories to using automatic document clustering techniques. She talks about how to build a carefully crafted content map to enhance the user’s search experience and to uncover hidden themes in existing corporate data. To illustrate, she provides real-life taxonomy examples from her experience in the software industry.
Session CM201 — Dealing with Content: Strategies in Action [Mercury Ballroom]
3:00 p.m. – 3:30 p.m. 
Barak Pridor, CEO, ClearForest

IDC stated that by 2003, Fortune 500 companies would lose a total of $31.5 billion in revenue due to cumbersome knowledge-seeking practices.-Moreover, companies now face the challenges of a knowledge gap stemming from an inability to digest the ever-growing mass of unstructured information. The value of identifying knowledge assets is well recognized, and efforts in mapping content, workforce, and work processes appear to have great promise. Using case studies, this session explores how Dow Chemical Company has begun to map its content stores using various tools and techniques and looks at the strategies and solutions that provide ROI for unstructured content and increase productivity across any organization.
Session CM102 — Content Categorization Tools [Trianon Ballroom]
3:45 p.m. – 4:15 p.m. 
Tom Reamy, Knowledge Architect, KAPS Group
Andrew Feit, Vice President, Product Marketing, Verity
Ian Hersey, Senior Vice President, Corporate Development and Strategy, Inxight Software

This session begins with a brief overview of categorization tools, followed by case studies of content categorization tools as they are deployed in real-world applications. The speakers share the challenges, strategies, and lessons learned.
Session CM202 — Changing Content & Creating Global Ripples [Mercury Ballroom]
3:45 p.m. – 4:15 p.m. 
Ben Martin, Vice President, Global Content Management, J.D. Edwards

Global enterprises cannot afford the luxury of redundant content. When you change content, how do you ripple that change to the various deliverables that contain it? First, you treat language like data, collapse the data into a single knowledge repository, and then transfer knowledge via configurable content. That way, when you drop a pebble of change into your pool of content, the ripples can carry that change to your users, matching their individual configurations of the original content, regardless of which language they’re using. This session describes such an application and shares experiences and tools.
Session CM103 — How to Select a Content Management Systems Vendor [Trianon Ballroom]
4:30 p.m. – 5:00 p.m. 
Tony Byrne, Managing Editor, CMSWatch

Choosing software for content management is a real challenge since there are more than 200 software packages that purport to offer solutions. This session, led by a vendor-neutral industry analyst, demystifies the CMS selection process and provides a practical guide to selecting the technology and solution that are right for you. Take home a checklist of steps for evaluating vendors, ideas about how to negotiate effectively with vendors on key deal terms, and understand which services and tools matter most for your situation.
Session CM203 — Deploying a Content Management System [Mercury Ballroom]
4:30 p.m. – 5:00 p.m. 
Farida Hasanali, Content Manager, American Productivity and Quality Center

Deploying a content management system can go seriously wrong if you don’t know what to do and must rely on vendors to guide you through the process. APQC has just deployed the first phase of its own content management system using ATG, InterWoven, and Verity. This session focuses on APQC’s experiences: What was done, the processes APQC put in place, the project management nightmares, what would not be done again, and, most important, the results. Was it worth it? Did APQC make the right decisions?

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