General
Conference • Wednesday, 22 March
Track
H • Track I • Track
J • Track K
Special
Conference: The Book Trade in 2010
09:00 - 10:00
Keynote:
Web Tool for All: Search Engine Watch
Danny Sullivan,
Author & Editor, Search Engine Watch
Danny Sullivan shares his
expertise and compares major developments with search engines. How
are they making more use of human editors? To what degree is non-textual
information such as link analysis and user tracking being used? Will
index size grow? Get updated on the overall search trends and where
we may be going over the next few years.
| TRACK H • SEARCHING & SEARCH
ENGINES |
10:15 - 11:00
Searchers & Search Engines
Mary Ellen Bates,
Bates Information Services, USA
The author of Super Searchers
Do Business: The Online Secrets of Top Business Researchers not only shares
their secrets, but presents her own views of search engines and searching
techniques.
11:00 - 11:30
Coffee Break—In the Exhibition Hall
11:30 -12:30
Talking about Search Engines
Moderator: Danny
Sullivan, Calafia Consulting & Search Engine Watch, UK
Panel: Representatives
of key search engine providers
This session provides an
interactive look at search tools from the creator/provider and user perspectives.
Listen to search engine providers address how their search engine is designed,
how sites are selected, and how many are included, how frequently they
are updated, what search refinement techniques they use, and what kind
of changes and new features/functions are planned.
12:30 - 14:00
Lunch Break
14:00 - 14:45
Fluctuations in Document Accessibility
W. Mettrop, Centre
for Mathematics and Computer Science, The Netherlands
P. Nieuwenhuysen,
Free University of Brussels, Belgium
H. Smulders,
Infomare, The Netherlands
Search engines are often
compared on the basis of their sizes; i.e. the documents indexed in their
databases. But, does a bigger size always result in a higher recall?
This presention shares the results of an evaluation of 12 engines: Alta
Vista, EuroFerret, Excite, HotBot, InfoSeek, Lycos, MSN, NorthernLight,
Snap and 3 national Dutch engines: Ilse, Search.nl and Vindex on the basis
of two characteristics related to size: the degree to which all document
elements are indexed and the degree to which an engine retrieves all relevant
documents that are available in its database? Is a result always complete?
Come, hear the details of why they
believe documents are often
not retrieved reliably and that unexpected and annoying fluctuations exist
in the result set of documents retrieved by most search engines.
15:00 - 15:45
Finding Resources on Your Web Site
Brian Kelly,
UKOLN, UK
Many organisations are
prepared to invest significant amounts of money on the design of their
Web site, but fail to devote adequate resources to site indexing software,
which many visitors to a Web site will use to find the resources they are
looking for. This session reviews the approaches to the provision of indexing
software made within one community (UK University and Colleges) and identifies
the advantages and disadvantages of the various approaches including the
use of licensed software such as Ultraseek, free software such as ht://Dig,
and use of remote indexes such as Freefind and Infoseek. It discusses the
fact that Web site indexing software, in isolation, is not sufficient to
satisfy the needs of the end user, and consideration should be given to
such issues as cross-searching and interoperability with non-Web systems.
16:00 - 16:45
Multilingual Capabilities of Search
Engines
Vadim Stepanov,
Moscow State University of Culture and Arts, Russia
One of most significant
challenges for the Internet in a multilingual environment is the finding
of materials in different languages. This session considers how to find
materials in different languages; how to retrieve documents in a defined
language only; how the user can choose an interface in a desired language;
how to work with multi-coding languages; how to translate a query, search
results, or a document itself. It discusses test results relating to the
multilingual qualities of a number of search engines including famous world
wide ones and relatively small regional/national search machines. In addition
it focuses on what directions need to be taken to improve multilingual
abilities in the future.
PreConference
• Monday
• Tuesday
• PostConference
| TRACK I • DESIGNING FOR UNIQUE
NEEDS |
10:15 - 11:00
Information Underload: Web Designing
for People with Disabilities
Julie Howell,
Royal National Institute for the Blind, UK
The growth of the Web has
enabled people with serious sight problems to read and enjoy a great wealth
of information previously unavailable to them. However, design is critical.
Since the needs of people with poor sight vary considerably, Web sites
should be flexible in design, enabling the individual to adjust the text
and colour settings to suit their needs. People with very little or no
vision, read Web pages with the help of “access technology,” which is installed
on their own computer. ‘Synthesised speech software’ reads the content
of Web pages aloud through a speaker, and Braille software outputs the
text to a handheld, retractable Braille display, so that the Web site can
be read by touch. Careful Web site design is paramount for people reading
Web sites in these ways. This session focuses on attractive, dynamic designs,
which are fully accessible and designed intelligently to benefit all Net
users, not just those with disabilities.
11:00 - 11:30
Coffee Break—In the Exhibition Hall
11:30 - 12:30
Access Challenges: Disabled Students
& Older Adults
Kerstin Olofsson,
Umeå University, Sweden
Kay Flatten,
Chepstow Library, UK
To give disabled students
a better chance to use the university library, the first speaker created
workplaces assistive technology including adaptive technology such as VisAbility,
JAWS, Infovox and ZoomText. Olofsson presents a case study of how disabled
students accessed the Internet and shares experiences. MCC Public Library
Webwise taster sessions raised Internet awareness and developed computing
skills in members of the public and library staff. During the first campaign,
it was recognized that older adults have unique needs that the IT hardware
configuration and the staff support skills were not prepared to handle.
A subsequent campaign focused on older adults with pre-planned activities
and actions that are highlighted by Flatten along with the experience and
results of this later campaign.
12:30 - 14:00
Lunch Break
PreConference
• Monday
• Tuesday
• PostConference
| TRACK J • WEB-BASED TRAINING
AND TEACHING |
14:00 -14:45
End User Training: Virtual Training
for Real Live Users
Gretchen Leslie,
Senior Information Specialist, Intel, USA
Barbara Herzog,
Technology Project Manager, SilverPlatter Information,USA
Carole Myles,
Director of U.S. Sales and Customer Relations, SilverPlatter Information,
USA
This presentation covers
the creation of Internet-based training modules for knowledge workers.
It demonstrates how the Intel Library partnered with SilverPlatter to create
a new training strategy and tool for remote end-user training on the Web-based
INSPEC WebSPIRS product. Intel gave the incentive to create new ways to
conduct training, and SilverPlatter staff took it a step further, developing
not just a training tool, but one that was interactive and Web-based. The
presenters review not only how the tutorial served to familiarize users
with the technology, software and database, but how it ensured that the
products were used regularly and effectively, supporting the choice the
library made in selecting the products and technologies it did. Given the
number of choices available to researchers, librarians need tools such
as this to encourage users to make use of “authoritative” resources, to
distinguish them from those that are available for free over the Internet,
and to value them.
15:00 -16:45
Training Roundtable
Moderator
D. Scott Brandt,
Technology Training Librarian, Purdue University Libraries, USA
Panel
Catherine Brophy,
Littlehampton Community School, UK
Christian Hasiewicz,
Bertelsmann Foundation, Germany
Peter Larsen,
Royal School Library & Information Science, Denmark
Elizabeth Dupuis,
University of Texas at Austin, USA
Jennifer Dorner,
Ball State University, USA
This interactive session
presents training case studies from school, public and academic libraries
and highlights cross-curriculum research projects across a school network,
cyber clubs, finding and growing qualified training staff, practice-oriented
tools for developing library staff into trainers and turning students into
practitioners. The panel represents expertise in growing a cyber position
as well as a presence; fostering partnership and joint projects between
business and education institutions; building and using Web-based interactive
online tutorials; and using strategies for creating values and sense of
mission as an alternative to “teaching the Internet.” Listen to their thoughtful
experiences and ideas, share their wisdom, and engage in their diverse
and sometimes provocative insights.
PreConference
• Monday
• Tuesday
• PostConference
| TRACK K • FUTURE FOCUS: TRENDS,
STRATEGIES, ROLES |
This track helps us contemplate
some of the new developments within the information and information technology
industries. It brings together an array of speakers who look at some of
the new developments and the resulting information strategies and roles.
10:15 - 11:00
Product Searching with Shopping Bots
Jennifer Rowley,
Edge Hill University College, UK
Information retrieval has
taken on a new meaning with the advent of product searching in electronic
commerce. Shopping bots are one category of bot, or intelligent agent,
that are specifically designed to support users in the location and evaluation
of products. This session reviews the information retrieval facilities
offered in a number of shopping bots. It reflects on the impact of information
retrieval facilities on the options, and the potential success of consumer
search strategies.
11:00 - 11:30
Coffee Break—In the Exhibition Hall
11:30 - 12:30
Making Money with The Net
Peter Scott,
Manager Small Systems, University of Saskatchewan Library, Canada
Libraries can benefit financially
from the growing world of electronic commerce now available on the Internet.
Using real-world examples, this session looks at how libraries can support
their programs by running affiliate, clickthrough, per-impression, and
commission advertising on their Web sites, OPACs, and resources pages.
Discover how your own resource purchasing can benefit other libraries around
the world.
12:30 - 14:00
Lunch Break
14:00 - 14:45
Librarian/IT Collaboration
Miriam Drake,
Georgia Tech, USA
Librarian/IT collaboration
represents a strategic partnership that must work well to insure that Information
systems will be effective, useful and productive for users. Each person
involved in information systems development and implementation brings unique
skills, knowledge, resources and needs to information projects and programs.
This session explores the differences in how librarians and information
technologists think about information systems, design, content, functionality
and implementation as well as the strengths and competencies each group
brings to the program. In addition, it provides strategies on how groups
can work together to achieve common goals.
15:00 - 15:45
Constant Change: Habits for Continuing
To Be “Experts”
Gail Stahl, Boston
Consulting Group, USA
The Internet and WWW have
changed the scope and pace of professional development and growth. It is
no longer sufficient to view professional development as a commitment to
attend a conference and join a committee. Today professional development
means much more. The range of skills and competencies goes from knowing
the latest “cool” browser search techniques to training reluctant and confused
end-users. This presentation offers “new” habits to help information professionals
maintain and increase their current knowledge and skills and discusses
the benefits of changing from traditional to more proactive habits.
16:00 - 16:45
From Library to Knowledge Centre
Graham Beastall,
Soutron Ltd, UK
This presentation covers
the practical as well as the theoretical steps associated with taking a
traditional library and moving it to become a knowledge centre at the heart
of a corporation’s information structure, thus raising the profile of the
librarian/information officer. Case studies are included.
PreConference
• Monday
• Tuesday
• PostConference
| Special Wednesday
Conference for Book Publishers, Booksellers, and Others Interested in the
Future of the Book Trade |
The Book Trade in 2010 •
Click
here for details
