Specifications & Terms - Publisher-Set Copy

Rate: $400 for full-page ads; $275 for half- page or less. Due same date as space reservations. There is a $50 charge for any type changes, strip-ins, or codes added by Information Today, Inc. A new negative or complete, new reproduction proof copy is preferred.

Mailing instructions: Send space orders, correspondence, printer's proofs, copy to be set, and camera-ready material to:

Please identify material by name of advertiser and magazine issue.

Contract and Copy Regulations

Advertiser is responsible for supplying appropriate artwork by the Material Due date; where a multiple insertion contract is in force, the publisher will pick up advertiser's ad from the most recent issue if new artwork is not received by this date. All advertising is subject to the publisher's approval. The publisher reserves the right and has the sole discretion to reject any advertising. Acceptance of an advertisement does not imply an endorsement by Information Today, Inc. or its publications. Advertiser and advertising agency assume liability for all content of advertisements printed.

Frequency Has Its Rewards

Attention Contract Advertisers! Choose from two special-value packages when you sign a contract for advertising in ONLINE and receive extra value for your advertising dollars! The ONLINE Frequency Value Program improves sales and profits by increasing brand awareness in multiple marketing channels. All ONLINE display advertisers are eligible to participate in the Frequency Value Program.

Display Cards: ($100 each) 10" x 16"-"As seen in ONLINE" with a picture of your ad! Perfect for display at trade shows!

Web Banner Impressions: ($90 CPM) 468 x 60 pixel top-of-page, run-of-site banner on ONLINE Web site.

List Rental Discount: Discount applied when you rent the ONLINE mailing list-another great way to reach the influential ONLINE subscriber base.

Frequency Discounts

Frequency rates are based on the total number of insertions of one-third-page or more within the contract year. Credits will be applied to current accounts for advertisers who increase frequency or space during the contract period. Advertisers who do not complete a scheduled advertising contract will be subject to a short rate. All cancellations must be received in writing prior to the Space Reservation date. Information Today, Inc. reserves the right to make adjustments to the advertising rates. billing and cancellation policies

Our terms are net 30 days–invoice, three tear sheets, and a copy of the magazine are sent at time of publication. There is a 50% cancellation charge (based on size of ad and rate) after the Material Due date. There is an additional charge for cancellation of special position after the Material Due date. mechanical specifications

Trim size is 8-1/2" x 11". A page consists of three columns, each 2-1/8" x 9-1/4". Printed by offset lithography, reinforced perfect bound. Halftones of 133-150 line screen are recommended. Negatives are preferred. Publisher-set copy, alterations, and stripping charges are billed to customer at cost plus handling. Proof supplied for publisher-set copy only. Materials stored at advertisers' risk for three months and then destroyed unless otherwise instructed. Information Today, Inc. cannot be held responsible for any advertising material lost or damaged in printing.

Offset Negatives supplied by client. Right-reading, emulsion-side-down negative must be supplied. Other types of black & white film are subject to a conversion charge of $50. Four-color conversion is subject to a $100 charge. Publisher-produced combined negatives are subject to a charge of $125.

Terms and Conditions

A 15% discount on space, color, and position is available to recognized advertising agencies. All invoices due net 30 days. A 1.5% per-month late charge will be added to overdue invoices. A statement, three tear sheets, and a copy of the magazine are sent at time of publication.

Subscriptions

All ONLINE subscriptions are paid, with the exception of samples to reviewers and advertisers. Subscriptions are $110 per year. Promotional offers are available.

Circulation

ONLINE has an average circulation of 9,000, including:

• Paid Subscribers: 5,800
• Newsstand Single Copy Sales: 1,500
• Trade Show Distribution: 1,700