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Volume 16, Numbers 6/7, September/October 2002
Marketing Library Services

In This Issue
Cover Story
Partnership with AARP Was Our State Library's Prescription for Success
Page 1
Customer-Based Marketing
Where Do Our Real Customers Live? (And Why Should We Care?)
Page 4
How-To[Full Text]
Four Steps I Took That Transformed My Solo Corporate Library
Page 7
Ideas For Action
Page 9
Book Reviews
Powerful Public Relations: A How-To Guide for Libraries
Page 10
An Action Plan for Outcomes Assessment in Your Library
Page 11
In The News
Page 12

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