| New York Times Digital and eMeta Corp. have announced that NYTimes.com
has gone live with eRights, eMeta's information-access-control and commerce
solution, to expand its product offerings and simplify subscriber access
to its archives. eRights enables the management of the customers, products,
subscriptions, and billing necessary to facilitate the sale of digital
content.
"By using eRights to power the sale of premium content on NYTimes.com,
we're gaining flexibility for our growing e-commerce efforts," said Scott
Meyer, vice president and general manager of NYTimes.com. "Now we're able
to provide a wider and more easily updated product selection, and we're
making access to that information much easier for our users."
In addition to serving as the commerce backbone for NYTimes.com's archives,
eRights is facilitating the sale of newly released premium products like
Times Talks, NYTimes.com's first paid streaming video product. Other premium
products powered by eRights include Topics in Depth, collections of archived
articles by New York Times columnists such as Thomas Friedman and
William Safire; bundles of popular crossword puzzles; and Editors' Picks,
bundles of articles and multimedia created around a particular topic.
Source: New York Times Digital, New York, 646/698-8000; http://www.nytdigital.com
and eMeta Corp., New York, 212/925-3656; http://www.emeta.com. |
