Information Today
Volume17, Number 2 • February 2000
Academic Press Selects MediaDNA as Online Distributor

MediaDNA, Inc., a provider of comprehensive digital rights management (DRM) solutions for the marketing, distribution, and protection of content over the Internet, has announced an agreement with Academic Press, a Harcourt Science and Technology Company, to promote and distribute its content in digital form. The agreement calls for MediaDNA to host almost 4,000 articles representing 5 years of content from the Journal of Sound & Vibration, the Journal of Adolescence, the Journal of Cereal Science, and Preventive Medicine. The library of articles will be available through, MediaDNA’s showcase for its digital-content-merchandising technology ( With MediaDNA’s content-access technology, the library of articles will be readily accessible via popular search engines such as AltaVista and Lycos.

“We are excited about our alliance with MediaDNA,” said Johannes Menzel, Academic Press’ electronic business development manager. “Their technology gives us the opportunity to reach millions of new readers and potential subscribers and complements our existing distribution channels.” Academic Press found that during a 1-month trial on KnowledgeStor, its material—despite being highly specialized—was generating interest via search engines from more than 4,000 Internet users.

Developed with patented technology, MediaDNA’s solutions provide publishers of valuable information a framework for promoting, protecting, and managing content distribution over the Internet. According to the company, MediaDNA’s approach is unique in that its comprehensive DRM solution is complemented with technology that allows independent search engines to index and rank digital content based on full text while still providing complete protection of the content itself. Each article available through KnowledgeStor has its own usage rules, which are specified by the publisher.

“Academic Press is the perfect partner for MediaDNA,” said Greg Benson, founder and CEO of MediaDNA. “They illustrate how, by combining content with the right technology, publishers can cost-effectively reach new audiences worldwide with the assurance that their intellectual-property rights will be persistently protected.”

Source: MediaDNA, Inc., La Jolla, CA, 858/456-4880;

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