TYPICAL (PREVIOUS) EFFORTS:A NEW IT INFRASTRUCTURE!

• Corporate Web (the company’s image)

• Internal browser-based networking (intranet)

• External communication: extranet

• Similarities:

  • Emphasis on IT developments and (funky) Web sites
  • “Of course, we do have an intranet!” (gimmick information)
  • “Working on our extranet” (benefits still uncertain)

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