OPENING KEYNOTE — Cybercrimes & Safety Strategies for Internet Librarians  Oasis 4 9:00 a.m. - 10:00 a.m.  Jayne Hitchcock, Author, Net Crimes & Misdemeanors Outmaneuvering online spammers, scammers, and stalkers is not on the top of the list for most Internet librarians, but it should be as we work with our clients in many different environments. This thought-provoking keynote alerts us to the dangers and suggests some key strategies for safe workplaces, encryption, computer protection, and protecting children. Our entertaining speaker has learned these strategies firsthand and shares her experiences and knowledge.

Coffee Break 
10:00 a.m. - 10:30 a.m. 
 

TRACK A: SEARCHERS & SEARCH STRATEGIES
Oasis 4
Are we relevant in the 21st century? Can we determine where and how to find quality information? Join us for a day of exciting programs given by experts focusing on research strategies and new technologies. 

Organized by Barbara Quint, Editor, Searcher & Marydee Ojala, Editor, ONLINE
 

Session A101 – Super Searchers Versus the Net: Delusions of Adequacy 
10:30 a.m. - 11:15 a.m. 

Reva Basch, Aubergine Information Services 

What part do expert searchers play in a world where Googling has become a consumer pastime? Shaped by our knowledge of what the high-power professional online services can deliver, are we imposing unrealistically high standards on clients who are satisfied with "just a few good articles"? Are our standards too high, in fact, or too 20th century, to encompass the nontraditional ways in which information is packaged and distributed today? Do we assume too much—about our own skills, about what constitutes "good" information, and about the trade-off between power and ease of use in the search tools available to us and to our end-users? This presentation suggests how information professionals can maintain their relevance as well as their competence in today's more casual research environment. 
 

Session A102 – What a Tangled Web We Weave 
11:30 a.m. - 12:15 p.m. 

Anne Mintz, Director, Knowledge Management, Forbes Inc. & 
Editor of Web of Deception 

Misinformation on the Internet, either erroneous or intentionally misleading, can wreak havoc on people's health, privacy, investments, business decisions, online purchases, and legal affairs. This session illuminates the issues and suggests ways to deal with the flood of deception and misinformation in a range of critical subject areas. 
 

Lunch Break 
12:15 p.m - 2:00 p.m. 
 

Session A103 – Advanced Research Strategies 
2:00 p.m. - 2:45 p.m. 

Mary Ellen Bates, Bates Information Services 

Learn how to think outside the box, how to handle questions that appear to be unanswerable, and how to determine whether it is better to select online or offline resources. We've all had them—the questions that have no single answer; questions that no one really knows the answer to; or questions that no one will answer. This session features a long-time info pro, who looks at strategies for identifying unanswerable questions, as well as techniques for finding the answers. 
 

Coffee Break 
2:45 p.m. - 3:15 p.m. 
 

Session A104 – Weblogs: Information & Marketing Tools 
3:15 p.m. - 4:00 p.m. 

Gary Price, The Virtual Acquisition Shelf & News Desk 
Blake Carver, LISNews.Com 

Weblogs (often called "blogs") can be of value to all types of libraries and information centers. Blogs offer a simple and quick way to disseminate information about events and resources to current library users and to those who have no concept of what a 21st-century library offers. Learn from two well-known Webloggers about how to use this new technology. Hear a brief overview about Weblogs and discover tools, tips, and tricks to make your library Weblog a key marketing and training tool. 
 

Session A105 – Power Searching with Google 
4:15 p.m. - 5:00 p.m. 

Chris Sherman, Associate Editor, Search Engine Watch 

Google offers a bevy of goodies that are a boon to searchers, but they are not always easy to find—and some are undocumented. Learn how to use some heavy-duty power tools to stretch Google to its maximum effectiveness. 
 

TRACK B – INTRANETS & PORTALS
Pasadena/Sierra
Intranets, portals, and the strategy for organizing them to support content management are key to organizations today. This track focuses on information architecture and the skills that information architects and intranet specialists need to create usable and valuable intranets and portals. It also focuses on personalization strategies for ensuring customers get what they need and want from these sites. 

Organized and moderated by Mary Lee Kennedy, Editor, Intranet Professional
 

Session B101 – Intranet Strategy & Architecture 
10:30 a.m. - 11:15 a.m. 

Peter Morville, President, Semantic Studios 

The transformation of hierarchies into networks is a defining symbol of the information age. Nowhere are these changes more critical than in the knowledge networks we call intranets. The way we structure, organize, and share information is becoming interwoven with strategy, process, management, and culture. The intranet is an essential vehicle for employee productivity, corporate communication, and knowledge management. Usability and findability are now on the radar of many managers and executives. Solid intranet strategy and successful implementation require an intimate understanding of users, content, and context. The information architecture must serve as a bridge, connecting taxonomies, metadata, search, and navigation systems to a company's identity and strategic direction. This session discusses how to use information architecture design to produce adaptive, scalable intranets that confer competitive advantage. 
 

Session B102 – The IA Divide: Issues Worth Fighting About 
11:30 a.m. - 12:15 p.m. 

Peter Morville, President, Semantic Studios 
Peter Merholz, Partner, Adaptive Path 

Sometimes, it's the things we can't agree on that make life most interesting. In this spirited debate, the two Peters shine the spotlight on the most controversial and critical issues faced by information architects today. While they've got the same first names, these two experts have no problem finding differences. Come watch the battle, as Good Peter faces off against Bad Peter. And be prepared to pick sides. Audience participation and a sense of humor are required. 
 

Lunch Break 
12:15 p.m - 2:00 p.m. 
 

Session B103 – User-Centered Design: How to Make Intranets and Portals Usable & Useful 
2:00 p.m. - 2:45 p.m. 

Gavin Lew, Managing Director, User Centric, Inc. 

While applications like intranets and portals are driven by productivity and efficiency gains, true project success requires an application to be engaging, usable, and useful. Much time and effort are spent coding and linking disparate systems, but where the rubber meets the road is the interface itself. Does the application work for the user? Standard development processes include various methods, such as user acceptance testing and QA testing, but these activities are much too late in the development process to produce more than aesthetic changes. In this session, learn about a design process to ensure project success. 
 

Coffee Break 
2:45 p.m. - 3:15 p.m. 
 

Session B104 – Content Personalization Strategies 
3:15 p.m. - 4:00 p.m. 

Howard McQueen, CEO, McQueen Consulting 

Take a look in this session at how to set strategies for implementing content personalization. Howard McQueen will share advice on best practices for creating, testing, and sustaining group profiling techniques. Emphasizing the importance of customization options in portals and dashboards, he will discuss a short list of key vendors and products that address personalization. 
 

Session B105 – Intranets on a Shoestring 
4:15 p.m. - 5:00 p.m. 

Jeff Wisniewski, Web Services Librarian, University of Pittsburgh 

A well-designed intranet can increase your organizational communication and efficiency. Learn how to establish an intranet for your organization, with an emphasis on working collaboratively with individual "content owners." Learn how to plan, design, maintain, and update a staff-only Web site with minimal investment, using existing tools and technologies. 
 

TRACK C – DRM: PROMISE, THREAT, OR TOOL FOR LIBRARIES?
Springs Theater
As one of the tools for creating ever more sophisticated content and delivering increased value to users, Digital Rights Management (DRM) technology is going to play a major role in the library world. This track focuses on DRM technologies and licensing tools for libraries. The speakers address technology, library management, publisher-library (seller/buyer) issues, and the need for public policy issue discussions around DRM—including encryption of core digital content, privacy, public access, and subscription pricing. 

Organized and moderated by Stephen Abram, Micromedia ProQuest, & Gail Dykstra, Dykstra Research 
 

Sessions C101 & C102 – DRM Technologies & Licensing Tools for Libraries 
10:30 a.m. - 11:15 a.m. 
11:30 a.m. - 12:15 p.m. 

Moderator:  Richard Hulser, Infotrieve 

Gail Dykstra, Dykstra Research 
F. Hill Slowinski, CEO, Worthington International 
Dave Davis, Manager of Corporate Accounts, Copyright Clearance Center (CCC) 
Talal Shamoon, Executive Vice President, InterTrust 
John Hanselman, CEO, LingoMotors 
Keith Lietzke, VP of Business Development, SealedMedia 

Until now, DRM applications have catered more to publishers than to content users, but times are changing. If developed to its full potential, DRM services could be the best thing to happen to librarians and information specialists since the Internet. This double session starts off with a look at the DRM scorecard. What is DRM? How are publishers and libraries using it in 2002? What current technology and service companies should librarians track? What is the public's attitude towards DRM—what do they know? What do they want? The session then moves on to using DRM. All DRM approaches authorize, authenticate, access, and provide accounting for digital content. There are several types of DRM solutions, with significant differences in operations, costs, and benefits for users. This session identifies different approaches and demonstrates the look and feel of DRM features and functions. Speakers address content licensing, dealing with software encryption, and the music and video side of DRM. Additional speakers address knowledge and content management software, along with the necessity of building DRM functionality into integrated end-to-end metadata solutions. 
 

Lunch Break 
12:15 p.m - 2:00 p.m. 
 

Session C103 – Using DRM to Solve Library & Publisher Challenges 
2:00 p.m. - 2:45 p.m. 

Richard Geiger, San Francisco Chronicle 
Lew Gossage, VP, XanEdu 
Andrew Elston, VP, Primedia 
Richard Hulser, Infotrieve 

Hear speakers discuss DRM applications from several perspectives—a newspaper information service that sells news content; a database publisher and its use of DRM with the Harvard Business Review; an e-content provider/publisher who connects DRM and CRM for newsletter, course pack, and general subscription content; and a corporate library/information service user who increases customer access without adding to the serials budget. 
 

Coffee Break 
2:45 p.m. - 3:15 p.m. 
 

Sessions C104 & C105 – Regulating DRM & What It Means to Libraries 
3:15 p.m. - 4:00 p.m. 
4:15 p.m. - 5:00 p.m. 

Moderator: Stephen Abram, VP, Micromedia Proquest 

Featured Speaker: Keith Kupferschmidt, Vice President, Intellectual Property and Enforcement, Software & Information Industry Association 

Panel Members: 
Talal Schamoon, Executive Vice President, InterTrust 
Andrew Elston, VP, Primedia 
George Plosker, VP Content, Gale 
Mike O'Donnell, CEO, iCopyright 
Ed Colleran, Copyright Clearance Center 
Douglas Newcomb, Director, Public Policy, Special Library Association 

The Copyright Office is viewing technologies to see if it can or should impose a DRM standard for all digital content. What does this mean for libraries? Congress is talking about legislating DRM standards. Publishers are weighing options for deploying DRM. Will there be subscription price increases? Is this the end to privacy and the start of more digital hassles? Will DRM deliver greater access to archival content, eliminate administrative overhead, and make more content available more of the time? Are library interests being heard and taken into account by publishers and information policy advocates? Draw your own conclusions and influence the key players by attending this public debate on these hot topics in DRM. Ask provocative questions of library, publishing, software, and government communities. Hear and question those who will affect library use of digital content in the immediate future. 
 

TRACK D – WEB DESIGN & DEVELOPMENT
Catalina/Madera
This track focuses on Web management, development, usability, tools, and techniques. What works? What doesn't? How do you know? Join our speakers for real-world discussions, tips, and techniques as they share their experiences, best practices, and tools to make your job as a Web developer just a little easier. 

Organized and moderated by Darlene Fichter, Data Coordinator, University of Saskatchewan 
 

Session D101 – Riding Shotgun Down the Avalanche: Libraries & IT 
10:30 a.m. - 11:15 a.m. 

Roy Tennant, Web & Services Design Manager, eScholarship Initiative, California Digital Library 

Ever had the feeling of going somewhere fast with very little to say about it? Welcome to your job! Join Roy Tennant as he peeks into the near future to see where there's clear sailing and where there are rough seas. Come hear how technologies such as Web services, cross-database searching, digitization, and new standards may change library collections and services. 
 

Session D102 – Cool Tools for Library Web Sites 
11:30 a.m. - 12:15 p.m. 

Marla Mayes, Project Manager, Northern Lights Internet Solutions Ltd. 
Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University 

Pack your toolbox with great free or cheap Web tools. Mayes takes you on a whirlwind tour of tools to create graphics and buttons, blogging 
tools, and easy-to-use subject directory software in addition to finding free search engines, bulletin boards, and guest books. Cervone focuses on server-side tools, such as development tool kits and application-specific programs that can make your web development experience simpler. There's something for every library Web site as our talented and  experienced speakers provide practical tips and information that you can 
immediately put to work to make your site sticky, interactive, and more useful to your visitors! 

Lunch Break 
12:15 p.m - 2:00 p.m. 
 

Session D103 – Web Site Redesigns & New Designs: Case Studies Focusing on User Experience 
2:00 p.m. - 2:45 p.m. 

Marla Mayes, Project Manager, Northern Lights Internet Solutions Ltd. 
May Chang, Web Development Librarian, North Carolina State University Libraries 

You want your Web site to do it all: Highlight new resources and special services. Feature in-house databases, and selected Web sites. Promote online access to full text articles.... But how do you present all your resources and special services without confusing your visitors? Marla Mayes discusses how iterative usability testing helped Edmonton Public Library make key decisions as it redesigned its site. This case study shows how Web surveys, log analysis, user scenarios, and task-based testing were integral to the redesign process. The second speaker, May Chang, takes us behind the scenes and describes the information architecture of a virtual library tour on the NCSU Libraries Web site. 
 

Coffee Break 
2:45 p.m. - 3:15 p.m. 
 

Session D104 – Writing for the Web 
3:15 p.m. - 4:00 p.m. 

Catherine Wells Dimenstein, Contract Librarian, IBM Corporation 
Darlene Fichter, Data Coordinator, University of Saskatchewan Library 

How is writing for the Web different than writing for print media? The Web not only has unique capabilities, such as hypertext, but also unique requirements. User expectations must also be considered. Web writing varies with its purpose, whether it is for promotion, bibliographic instruction, or information sharing. What does it have in common with print writing for these same purposes? Catherine Wells Dimenstein, a professional writer and author of five novels, outlines the do's and dont's for successful Web writing. Darlene Fichter, a Web developer and "Intranet Librarian" columnist for ONLINE magazine, looks at classic mistakes with microcontent on library sites and talks about strategies for getting library staff to be Web-savvy writers. 
 

Session D105 – Webmasters Roundtable: Tools, Standards & Usability 
4:15 p.m. - 5:00 p.m. 

Darlene Fichter, Data Coordinator, University of Saskatchewan Library 
Greg Notess, Reference Librarian, Montana State University 
Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University 

Looking for hot tips, cool solutions, and exciting new ways to deal with Web design and usability? This lively panel of experts shares tips, tools, and practical advice for designing, managing, and maintaining Web sites. 
 

EXHIBIT HALL GRAND OPENING RECEPTION 
5:00 p.m. - 7:00 p.m. 

Join your friends and colleagues in the Exhibit Hall on Monday evening for this Internet Librarian 2002 kick off event. This is the perfect opportunity to network with your peers in a relaxed, friendly atmosphere over some food and drink. What a great way to start the week!!