| FEATURES
|
Prescription
for Successful Marketing![[Full Text]](../ft.gif)
This hospital
library director hired a part-time marketer, and they concentrated on what
their doctors and nurses needed, arranged to get the resources, set them
up, then launched an aggressive training program that took librarians into
their customers' domains. Here's their prescription for getting to the
forefront of a busy organization.
by Sandra
Kendall and Susan Massarella
|
Page 28 |
Why
Your Library Needs a .Org, .Com, and .Net!
Many information
seekers think there's something great about going to a .com. If you can't
convince them that there's good information at your .edu, then add new
dimensions to your own domain names. This university bought more domain
names and used URL masking so that people who clicked on the new addresses
were sent into the library's existing Web pages. Their experiments with
this interesting twist were pretty successful!
by Robert
H. McDonald
|
Page 34 |
Going
Prime Time with Live Chat Reference
Here's the
story of a library system that set up a live chat reference service. This
group designed a pilot program and promoted it a little so as not to get
an overwhelming response. Still, the Sunday-night pilot was so successful
that it turned into a weeknight service that got positive attention from
both press and peers alike.
by Tara
J. Hoag and Edana McCaffery Cichanowicz
|
Page 40 |
Enabling
End-User Shopping on Our Corporate Library's Intranet
These busy
business librarians decided to serve their users better by setting up a
specialized search site for any individual or department that wanted one.
Using portal-type technology allowed them to take this "customer of one"
approach, giving each user exactly what he or she wanted in an easy-to-find
format.
by Anne
Little and Kathleen Millington
|
Page 46 |
| COLUMNS
|
The
View from the Top Left Corner
Measuring
Network Traffic
by Michael Schuyler
|
Page 55 |
Digital
Librarianship
Promoting the Library
by Using Technology
by Péter
Jacsó
|
Page 58 |
Techman's
TechPage
Capitalizing on Customer
Service Redundancies
by D.
Scott Brandt
|
Page 61 |
Online
Treasures
Reading Is 'In'
by Janet
L. Balas
|
Page 64 |
| DEPARTMENTS
|
Editor's
Notes
Does
Your Manager Know?
by Kathy Dempsey
|
Page 6 |
| The
In Box |
Page 8 |
| Newsline |
Page 10 |
| People &
Places |
Page 67 |
| SPECIAL
SECTIONS
|
| How to Contribute
to CIL 2002 |
Page 33 |
| Internet
Librarian 2001 Conference Preview |
Page 50 |
| ADVERTISING
|
| Library
Tech Connection [PDF]
|
Page 71 |
| Index
to Advertisers
|
Page 72 |
•
VOLUME 21, NUMBER 8 — SEPTEMBER 2001 •