Computers in Libraries September 2000
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Volume 20, Number 8
Cover Image

This Month: Discovering, Targeting and Reaching New Markets

Features
Using a Web Exhibit About the Past to Build a Foundation
for the Future
[Full Text]
When they discovered that it was their university’s 75th anniversary, these librarians wanted to create a memorable exhibition that would not only make a lasting impression for the future, but that would also involve the entire community. Here’s how they accomplished their goals.
by Jeff Slagell
34
How to Host a Library Technology Fair
Ever wanted to hold a large event to showcase your library’s technology, but were afraid to be quite that ambitious? See how these academic librarians did it. You’ll find valuable tips for what to do, and also for what not to do.
by Charles Gaudin
40
Footballs and URLs: Marketing Your Library and Its Online Presence
If you can’t figure out how college football games and library marketing are related, then you aren’t thinking as creatively as the folks at Auburn University. Check out their sports-related success story.
by Robert H. McDonald, JoAnn Sears, and Cindy Mitchell
44
Surf’s Up for Seniors! Introducing Older Patrons to the Web [Full Text]
As most people know, senior citizens are the fastest-growing population of avid Web users. Don’t leave your older population out in the cold! Read how these public librarians drew in the seniors with services designed just for them.
by Jeanne Holba Puacz and Chris Bradfield
50
Columns
The View from the Top Left Corner
Internet Metamorphosis Right Before Our Eyes
by Michael Schuyler

 

54
Building Digital Libraries
Preserving the Personal Touch of Library Services in a Digital World
by Kim Guenther

57
Online Treasures
If You Build It, Will They Come?
by Janet L. Balas

60
Coming Full Circle
Marketing Our Strengths
by Andrew K. Pace

63
Departments
Editor's Notes
When You Reach Out, Everybody Wins [Full Text]
by Kathy Miller

 

6
Newsline [Full Text]
8
People & Places
66
Special
Sections
How to Contribute to CIL 2000 [Full Text]
40
Advertising
Library Tech Connection
70
Index to Advertisers
72

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