Information Today
                Volume 16, Number 6 • June 1999
SIIA Announces Plans for Upcoming Conference

SIIA (Software & Information Industry Association) has announced that it will hold its annual InfoSoft Essentials: Building Your Knowledge Base conference in Toronto at the Royal York Hotel on September 15-18, 1999.

Formerly the SPA (Software Publishers’ Association) Annual Conference, InfoSoft Essentials offers a program providing “one-stop shopping” for practical information that attendees can use immediately upon returning to their offices, according to the announcement.

The 1999 InfoSoft Essentials conference has one objective: that all participants leave Toronto with knowledge and tools that will help grow and improve their businesses, their bottom lines, and the services and products they develop. Conference attendees will have a choice of five concurrent tracks—Content, Web Tactics, Enterprise, Education, and Financial Information Services—focused on five vertical markets.

Within each track, targeted sessions will bring together specialists to work with attendees on developing solutions for specific business challenges facing every company, regardless of size. Current session topics include “Building Profits by Building Partnerships,” “Web-Based Storefronts,” “E-Mail Marketing,” “Developing Global Content,” “Online Privacy,” “Electronic Business and Enterprise Software,” “How Will Kids Use the Internet?,” and “Zero-Budget Marketing.”

SIIA has invited several luminaries to be keynote speakers, including Attorney General Janet Reno. Two keynote speakers already confirmed are marketing guru and prolific author Seth Godin from Yahoo! and Kevin O’Leary from The Learning Channel. Each will share his perspective on what it takes today—and what it will take tomorrow—to compete and win in the Digital Age.

Debuting at this conference is a unique concept in exhibits, according to the announcement: The Partnership Lounge will allow suppliers and members to showcase their products in an informal “living room” atmosphere. Furnishings will be provided by SIIA, and exhibitors will not have to bring their booths or incur the expense of a formal “exhibit” floor. The lounge will be open throughout the conference to provide conversational settings and refreshments for all attendees.

Faced with a wide range of conference choices, software and information industry executives will find that InfoSoft Essentials offers a unique perspective on the software code and information content industries, and provides a variety of networking and deal-making opportunities, according to the announcement.

Source: SIIA, Washington, DC, 202/452-1600; Fax: 202/223-8756;

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