Information Today
Volume 18, Issue 11 — December 2001
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ITI Releases Super Searchers Go to the Source

Information Today, Inc. (ITI) has announced the publication of Risa Sacks' Super Searchers Go to the Source: The Interviewing and Hands-On Information Strategies of Top Primary Researchers—Online, on the Phone, and in Person, the seventh title in the Reva Basch-edited Super Searchers series. The focus of the new book is on primary research, which involves tapping original sources of information through the use of in-person interviews, direct observation, public records, source documents, and the telephone.

"Super Searchers know how critical it is to use the right research tools for each situation," Sacks said. "In fact, [the] Super Searchers in every previous book in this series have mentioned that there are times when primary research is the best way to go, and times when it is the only way to go."

Sacks has interviewed 12 leading researchers from a variety of backgrounds for the book. In their own words, these experts explain how they combine traditional primary research techniques with new Internet strategies to conduct research more effectively than ever, according to the announcement. In addition, hundreds of their favorite information sources are assembled in a useful appendix, and readers are provided with hyperlinked access to all recommended Web sites through The Super Searchers Web Page (

Sacks is the owner of Risa Sacks Information Services, an independent research firm. In addition to her research work, she provides training to companies from Apple to Xerox on a variety of topics and presents seminars on primary research at national conferences. She is the author of numerous articles on using the telephone to gather information.

Source: Information Today, Inc., Medford, NJ, 800/300-9868, 609/654-6266;

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