Information Today
Volume17, Number 4 • April 2000
Datamonitor Consumer Goods Research Now Available on Profound

The Dialog Corp. has announced that consumer goods reports from Datamonitor, a leading publisher of market analysis, are now available to subscribers on the Profound business intelligence service.

Businesses already using Profound as their primary source of accurate and comprehensive information can now access Datamonitor’s consumer goods portfolio—global independent analysis covering food, drinks, personal care, ingredients, packaging, and retail sectors.

Paul Newton, Datamonitor’s director of new media sales, said: “The Profound user base represents exactly the type of wider audience that Datamonitor is keen to reach. Moreover, we believe that our data and analysis will offer real business benefits to that user base. Our specialist in-house analysts have been monitoring markets and companies for 10 years and are drawn from leading consultancy and industry-specific backgrounds, and our rigorous research methodology means that you can rely on the accuracy of our analysis as the basis for planning future strategies.”

Eric Goldstein, senior vice president of Dialog’s business affairs and content department, said: “Profound is widely recognized as the leading source of valuable business intelligence for organizations worldwide. Including Datamonitor’s consumer goods research now brings more world-class information and power to these users. It reconfirms that Profound is the only place to get the comprehensive and detailed insight your company needs to make accurate strategic decisions.”

The Datamonitor consumer goods reports are categorized into three major sources to meet a variety of research requirements, from simple market data and trends analysis to detailed strategic insight:

Goldstein said: “The comprehensive nature of the Datamonitor reports ensures that Profound users have the widest variety of information available to meet any specific research requirement, be it a simple data enquiry to an in-depth analysis of the future direction of an industry. We see this as another example of our aggressive campaign to target new content providers to add to what is already the most comprehensive information collection in the world.”

Source: The Dialog Corp., Cary, NC, 919/462-8600; Fax: 919/468-9890;

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