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VOLUME 20 • NUMBER 9 • November 2012
Searcher
The Magazine for Database Professionals |
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| EDITORIAL |
Searcher's Voice
Uh-Oh 
bq worries about disruptive technologies causing their own brand of
disruption to info professionals due to the whims of the online gods
known as Google and Amazon.
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| COLUMNS |
 Internet Express
Stop the Vote
Voting Rights in the 2012 Election
Irene McDermott is hopping mad about attempts to disrupt the
unalienable rights of U.S. citizens 18 and older at voting booths
across the country on Election Day. She looks at the states passing (or
trying to pass) laws requiring voters to have valid photo IDs in order
to cast a ballot. |
Page 7 |
Tools of the Trade
Searching on Google Is Easy, Customizing — Not So Much
As
a consumer-oriented product, Google is known for trying to simplify,
usually successfully, complex tasks for its users. However, as Erik
Arnold notes, by cutting back on initiatives that had previously
catered to info pros, Google is making professional searchers less than
happy these days.
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Page 40 |
| FEATURES |
Fake Online Reviews
Spotting Shills, Charlatans, and Shysters
Online reviews, for better or worse, are here to stay. Corilee Christou
reports on this growing web phenomenon and tells searchers how to
separate the wheat from the chaff.
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Page 22 |
When Google Taketh Away
Terry Ballard pens obituaries for some of Google’s most beloved and now
“deceased” — or, in the case of iGoogle, soon to be dead — services,
paying tribute to products that once were so vital but are now mere
memories.
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Page 12 |
Libraries Harness the Power of Streaming Media
James Careless looks at how three libraries, the New York Public
Library, the Toronto Public Library, and Secena College Library, are
using streaming media to share content that aligns with each
institution’s core audience and mission.
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Page 18 |
The Future Is Now!
Specialized Librarians Tackle Their Future
Longtime SLA member and conference attendee Cynthia Shamel sums up the
2012 conference theme of The Future Is Now by highlighting three areas
of focus: basic business management, search, and value-added services
and products. |
Page 32 |
‘Mobilizing’ Community College Libraries: Trends and Solutions
In July 2012, an online survey was conducted by the Community and
Junior Colleges listserv to determine what kinds of mobile services are
being offered by the nation’s community college libraries. Brittany
Osika and Cate Kaufman discuss the survey’s findings and implications
for these libraries and their patrons.
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| DEPARTMENTS |
Contacts
Find
the postal and electronic addresses and phone and fax numbers for all
the companies, products, and people mentioned in this issue.
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