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The Accidental Webmaster
New book provides guidance to individuals with little or no experience in starting and maintaining a Web site … offers practical advice for part-time and volunteer Webmasters in any setting

April 14, 2003, Medford, New Jersey—Information Today, Inc. (ITI) announces the publication of The Accidental Webmaster, by Julie M. Still. The book is designed to help new Webmasters, especially those who have limited financial and human resources at their disposal, deal with the range of challenges they face on a daily basis.

In writing the book, author, librarian, and “accidental Webmaster” Still intentionally avoided highly technical issues such as programming. “There are any number of books for sale on the technical aspects of setting up and running a Web site,” she said, “but this isn’t one of them. Some books talk about how to set up Web sites at a cost of up to half a million dollars, but this book is for people at the other end of the spectrum: people who find themselves, whether intentionally or not, running a Web site for their son’s Boy Scout troop, the local PTA, their church, book club, writer’s group, trails club, or Aunt Minnie’s suddenly, unbelievably popular line of homemade teddy bears.”

In 20 chapters, Still provides readers with a wealth of practical advice on how to get started, set policies, work with Internet Service Providers (ISPs), design effective Web pages, select information content, create an online community, gain user feedback, conduct fundraising, plan for e-commerce, and avoid copyright and other legal problems.

The Accidental Webmaster offers tips and techniques for many specific types of sites, including:
• Advocacy and Political Groups • Cultural Organizations
• Church and Religious Groups • Professional Services and Consultants
• Cultural Institutions • Family and Genealogy Sites
• Fan Appreciation Sites • School and Children’s Sites
• Professional Offices • Small-Business Sites

“This is a must-have book for anyone in charge of a Web site for a small organization or business,” said Widener University’s Janet E. Alexander, author of the book, Web Wisdom. “It is packed with information—from how to plan an effective site, to creating an online community of users, to avoiding potential legal pitfalls.”

Julie M. Still is a reference librarian at the Paul Robeson Library, Rutgers University, Camden, New Jersey. In addition to her three previous books, The Internet Library, The Library Web, and Creating Web-Accessible Databases, Still has garnered recognition for her articles about library Web site content and design. A frequent conference speaker, she has presented papers at the National Online Meeting, the International Online Meeting, and Computers in Libraries, as well as at state and local events.

The Accidental Webmaster (192 pp/softbound/ISBN 1-57387-164-8/$29.50) is published by Information Today, Inc. It is available by calling the publisher at (800) 300-9868 (outside the U.S. call (609) 654-6266); faxing 609-654-4309; e-mailing; or by clicking on the order button below.

The Accidental Webmaster

The Accidental Webmaster
by Julie M. Still

Here is a lifeline for the individual who has not been trained as a Webmaster, but who— whether by choice or under duress—has become one nonetheless.

2003/220 pp/softbound
ISBN 1-57387-164-8

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