Super Searchers on Madison Avenue
Book Has Top Advertising and Marketing Professionals
Sharing Their Online
March 3, 2003, Medford, New Jersey—Information Today, Inc. (ITI) announces
the publication of Super Searchers on Madison Avenue: Top Advertising and
Marketing Professionals Share Their Online Research Strategies, a new book
by Grace Avellana Villamora.
Working in one of the business world’s true pressure cookers, professional
researchers in the advertising and marketing field find and analyze the information
that fuels new product launches and advertising campaigns. Their market research
expertise provides critical support to account managers and planners, new business
teams, copywriters, creative directors, and integrated marketing specialists.
In Super Searchers on Madison Avenue, Villamora interviews 13 research
pros from such firms as Leo Burnett, Euro RSCG MVBMS, Interpublic, GSD&M,
and TBWA\Chiat\Day, asking them to share the tips, techniques, and resources
that have made them the best online searchers in the business.
The foreword is by Ogilvy & Mather Managing Director Linda Garrison, who
said about the book, "Whether you’re an information manager, an account planner,
creative or account staff, a student or faculty member in a library or business
school, you’re guaranteed to learn something helpful—from favorite Web sites
and search engines to ways to turn information into inspiration." She added, "After
all, anyone can log on. The competitive advantage is in how to find what you
really can use."
|The following interviewees are featured
in the book:
| Velda Ruddock, TBWA\Chiat\Day: "Visionary
|| Douglas Buffo, Leo Burnett Worldwide: "Indefatigable
Enabler of End-Users"
| Jordie Garvin Thomson, Nsights Worldwide: "Multicultural
|| Kristine Larsen Spanier, Carmichael Lynch: "From
Copywriting to Librarianship"
| Leslie Cole, Burrell Communications Group: "Expert
on the African-American and Urban Consumer Markets"
|| Robin Feuerstein, The Interpublic Group: "Major
League Coach for the Information Services Team"
| Gerard Seifert, GSD&M: "Creative-Side
|| Dan Carlton, mckinney+silver: "Digger Dan
the Account Planner"
| Liz Aviles, UPSHOT: "Trend Spotting and
Integrated Marketing Pro"
|| Dee Magnoni, the Magnoni Group: "Independent
| Carlos Santiago, the Santiago Solutions
Group: "Chief Realist Strategist"
|| Gretchen Reed, Euro RSCG MVBMS Partners: "Virtual
| Marsha Appel, American Association of Advertising
Agencies: "4A’s for Excellence"
Super Searchers on Madison Avenue is the 11th title in the popular
Super Searchers series edited by noted cybrarian Reva Basch. As with all
series titles, the new book is supported by The Super Searchers Web Page
(www.supersearchers.com), which provides readers with hyperlinked access
to the Internet sources recommended in the book.
Grace Avellana Villamora is Director of Knowledge Management at Euro RSCG
Tatham Partners, a part of Euro RSCG Worldwide, the fifth largest advertising
agency network in the world. Villamora manages a department that conducts research
to support the agency’s business strategy, monitors competition and trends
for its clients, and develops innovative resources to help transform brands.
Villamora has over 25 years of ad agency experience, having worked abroad as
an account supervisor and market research consultant, and has developed several
information and knowledge centers in the U.S.
Super Searchers on Madison Avenue (244 pp/softbound/$24.95/ISBN: 0-910965-63-3) is
a CyberAge Book from Information Today, Inc. It is available in better bookstores
everywhere through Chicago-based trade distributor Independent Publishers Group
(IPG) or by calling the publisher at (800) 300-9868 (outside the U.S. call
(609) 654-6266); faxing (609) 654-4309; e-mailing firstname.lastname@example.org; or
logging on to the ITI Web site at www.infotoday.com.
Super Searchers on Madison Avenue
Top Advertising and Marketing Professionals Share Their
Online Research Strategies
By Grace Avellana Villamora | Edited by Reva Basch
Research professionals in the advertising and marketing game are
a rare breed. Working in one of the business world’s true pressure
cookers, these super searchers find and analyze the information that
fuels today’s most successful new product launches and advertising
campaigns. Their market research expertise provides critical strategic
support to new business teams, account managers and planners, copywriters,
art directors, and sales promotion specialists at every major international
ad agency. Here, Grace A. Villamora—Director of Knowledge Management
at Euro RSCG Tatham Partners—gets 13 research pros from such firms
as TBWA\Chiat\Day, Leo Burnett, and Interpublic to share the tips,
techniques, and resources that have made them the best in the business.
Regular price: $24.95Sale price: $19.95