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Internet Business Intelligence:
How to Build a Big Company System on a Small Company Budget

In the business world, there are Davids and there are Goliaths…. This new book provides “slingshot ammo.” 

Medford, NJ, March 1, 2000— Information Today, Inc. (ITI) has announced the publication of David Vine’s Internet Business Intelligence: How to Build a Big Company System on a Small Company Budget.

In the book, Vine explains how any firm—regardless of size—can use free or inexpensive Internet resources to build a system that allows them to track what competitors are doing and to maintain a powerful information edge. 

According to the publisher, there is a vast and growing readership for Internet Business Intelligence, including owners and managers of small to medium-sized businesses, consultants, entrepreneurs, business brokers and investors, corporate librarians, market researchers, knowledge workers, information system developers, and sales and marketing professionals at growth-oriented firms operating in competitive markets.

Editor-in-Chief of ITI’s Book Division, John B. Bryans, said, “If you’re fed up with Internet hype and looking for information-driven business solutions that really work, you’ll appreciate David Vine’s savvy, no-nonsense approach to using technology to stay one step ahead of the competition.” Bryans added, “If the Internet is your slingshot, Internet Business Intelligence is the owner’s manual.”

Internet Business Intelligence covers all these topics and more:

  • Business Intelligence—what it is, why you need it, and where to find it today
  • How to build an easy-to-use Internet Business Intelligence System (IBIS)
  • How small business owners and entrepreneurs can use IBIS to compete with giants
  • Key IBIS strategies for business management, marketing, and finance
  • Using IBIS to launch a business, find customers, test new products, and increase sales
  • Using IBIS to track competitors, explore markets, and evaluate opportunities and risks
David Vine, M.B.A., has used personal computers in his consulting practice for business research and in many other unique functions since 1982, ranging from keeping clients informed about critically relevant breaking news to prospecting for new business to communicating with clients and suppliers. He has consistently pushed the “edge of the envelope” in applications of electronic information for research and communication on behalf of clients, including multinational corporations, small businesses, and various government organizations. Vine has written extensively for the computer trade press and management publications, and has served on the boards of local, state, and international civic and professional associations.

Internet Business Intelligence

Order this book

Internet Business Intelligence: 
How to Build a Big Company System on a Small Company Budget
(448 pp/softbound/$29.95/ISBN 1-910965-35-8)

Published by Information Today, Inc., publisher of Information Today and KMWorld magazine, as well as the sponsor of the annual KMWorld Conference and Expo. It is available in bookstores through Chicago-based trade distributor Independent Publishers Group (IPG), or by contacting Information Today, Inc. at 800-300-9868 (outside U.S. call 609-654-6266), faxing 609-654-4309, e-mailing, or simply click on the "Order Now" button (left).

Information Today, Inc. • 143 Old Marlton Pike, Medford, NJ 08055-8750 
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