Tom Hogan, Jr. (firstname.lastname@example.org)
Stacey Sochacki (email@example.com)
Understanding and Conducting Competitive Intelligence in the Digital Age
to Help Businesses Compete in the Information-Driven Marketplace of the
Medford, NJ, March 1, 2000— Information Today, Inc. (ITI) has announced the publication of Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age, by Jerry P. Miller and the Business Intelligence Braintrust. Publication of the book was timed to coincide with the 15th annual Conference of the Society for Competitive Intelligence Professionals (SCIP), being held in Atlanta from March 29 to April 1, 2000. The SCIP Conference is the leading event in the Competitive Intelligence field.
As defined by SCIP (www.scip.org), competitive intelligence (CI) is “the process of ethically collecting, analyzing, and disseminating accurate, relevant, specific, timely, foresighted, and actionable intelligence regarding the implications of the business environment, competitors, and the organization itself.” In Millennium Intelligence, Miller and one dozen subject experts take an in-depth look at the ways in which businesses can and do use CI today.
In the new book, Miller and his team—which he dubbed the “Business Intelligence Braintrust”—tackle the key CI issues for business owners and managers operating in competitive industries. Writing in an accessible and engaging style, the authors illustrate the modern CI process, define the necessary skills and training for practitioners, explain diverse corporate structures and attitudes, provide examples and case studies, and—most importantly—offer practical approaches and techniques any businessperson can use to help their firm compete in the global, information-driven marketplace of the 21st century.
The Business Intelligence Braintrust is…
Today, Inc. • 143 Old Marlton Pike, Medford, NJ 08055-8750
Phone: 609-654-6266 • Fax: 609-654-4309 • firstname.lastname@example.org
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